The Obakki Foundation’s Founder and Creative Director Treana Peake sees a strong connection between fashion and the ancient culture of South Sudan cattle camps. In fact, her newPreserved in Time collection is inspired by the shades, colours and shadows of the very cattle camps she is working to save.
Peake, an active philanthropist, mother and wife, heads up The Obakki Foundation, a unique non-profit based in Vancouver. At The Obakki Foundation, fashion is used as the main fundraising vehicle and Peake and her team use creative campaigns and authentic storytelling to engage and inspire consumers to support their projects. And 100 per cent of net profits go to the charitable work being done. Not a part of the profits, not a percentage – all of it. To date, they have raised close to $2.5 million for initiatives focused on providing education and clean water for communities in urgent need in South Sudan and Cameroon.
Proceeds from the Preserved in Time collection will build water wells for the nomadic people of the cattle camps in the far-reaching corners of South Sudan. Clean water is a valuable resource that is in such short supply in the region that it is considered a crisis. The people of these camps are being forced into conflict with each other over access to water needed to sustain their people and their cattle. They are the last truly preserved society to roam the African terrain alongside their revered cattle. With 80% of the internal conflict in South Sudan emanating from these battling cattle camps, there are political threats to dissolve the camps, extinguishing this culture’s ancient way of life.
To better understand the challenges being faced by these historically significant cattle camps and to hear from the tribespeople themselves about the negative effects of the water crisis on their youth, their culture and their way of life, please watch the five-minute video of Peake’s recent visit to South Sudan: http://obakki.com/campaign/preserved-in-time/
At a cost of $10,000 per well, Peake is hopeful that their focus on building wells will help to alleviate the growing conflicts between the cattle camp tribes. “With the provision of water, we hope we can help these cattle camps create a sustainable framework for peace, health and growth,” said Peake. “The people purchasing an item from the Obakki collection get a stylish piece that has a very real connection to the culturally significant nomadic cattle camps. Tribespeople get fresh water and a chance at a peaceful, sustainable existence.” She added: “We’ve been told by customers that these items are conversation starters, since each piece reflects the world that the cattle camp tribes have lived in for hundreds, if not thousands, of years.”