Altruism Today

Pepsi Expands Refresh Project

September 7th, 2010  |  Source: Natalie Zmuda

Social-Media Experiment Becomes Full-Blown Global Marketing Strategy

NEW YORK ( -- Less than a year ago, Pepsi caught consumers and the advertising industry off guard with its announcement that it would bypass the Super Bowl in favor of a cause campaign, Pepsi Refresh Project. At the time, the effort was considered a social-media experiment, a test case that could shape the way other major companies approached marketing.

No longer.

Today, Pepsi officially moves past the experiment stage, with the announcement that it will expand the Pepsi Refresh Project to Europe, Latin America and Asia, as well as continue to fund the project in the U.S. and Canada. "When you look at the powerful movement that we are creating, there's no question that we have on our hands something big," said Ami Irazabal, marketing director at Pepsi. "Good ideas need to expand. They cannot be encapsulated, especially when something is working for the brand."


September 1st, 2010

SOCAP10 is proud to present the New Money Track sponsored by NCB Capital Impact, Nonprofit Finance Fund, and Calvert Foundation.

Look at the alternative: How are we as impact investors engaging new communities through seed stage funding, targeting women investors, taking advantage of the carbon markets and restructuring both our thinking and our businesses.

“Forrest Gump”-Inspired Charity for Wounded Vets

September 1st, 2010

“Forrest Gump”-Inspired Charity for Wounded Vets:  Cafamerica Establishes Fund to Support Trans-Continental Race Named After Award-Winning Film

CAFAmerica Launches Donor Advised Fund to Invest Giving Proceeds from “The Gumpathon”; Benefiting Charities – HELP for HEROES; Injured Marine Semper Fi Fund; and The Royal Marines Charitable Trust Fund.

CAFAmerica, a member organization of the UK-based Charities Aid Foundation international network of offices, today announced that it has created a new Donor Advised Fund (DAF) to allow Americans to support the movie-inspired “Gumpathon” marathon across the United States (

The nonprofit CAFAmerica ( is working with race organizers to distribute the funds to charities helping severely wounded soldiers.

Hold On [4 Haiti]

September 1st, 2010

The Solar Electric Light Fund (SELF) and Partners In Health (PIH) announce that Grammy-winning reggae band Steel Pulse will donate all proceeds from their new songHold on [4 Haiti] to the solar electrification of PIH clinics in Haiti.

Hold On [4 Haiti] was written by lead singer David Hinds immediately after the January 12th quake that devastated Haiti. "We wanted to make a difference on the ground," explainsHinds. "That's why we did this song with the Solar Electric Light Fund and Partners In Health."!

Changing Lives Through Football - Goal!

September 1st, 2010

1994 World Cup champion Raí is both a social justice activist and a world-class athlete. Watch his exclusive video interview for Changing Lives Through Football, Changemakers and Nike's collaborative competition to enact social change within the sport community.

Festival jackets & bags made from abandoned tents

August 18th, 2010  |  Source:

Thousands of tents are left behind by revelers after the UK's many music festivals each year, creating a mess for festival organizers and an unsustainable burden for landfills. Inspired by the environmental implications, WiTHiNTENT salvages the fabric from those leftover tents to create rain-proof clothing and accessories for the festival market.

A range of hoodies, ponchos, pac-a-macs and bags are now available from WiTHiNTENT, all of them designed and made in the UK. With a focus on the rain-protection needs of festival-goers, items are sold via stalls at the festivals themselves—including Glastonbury this summer—as well as weekly at Spitalfields Traders Market in London. Pricing ranges from GBP 10 for a WiTHiNTENT bag to GBP 55 for a zip-pocket jacket.

In addition to the sustainability factor, of course, upcycling offers the added advantages of free materials for the enterprising upcycler as well as a good story for consumers to share. One to emulate at waste-producing events in your neck of the woods...? (Related: Five businesses that turn trash into appealing new products — Waste to accessories, with a charitable twist.)


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