M+R Benchmarks Study explains what’s going on in the world of online advocacy & fundraising
Now in its eighth year, the M+R Benchmarks Study, cosponsored by NTEN, analyzes the data that matters most to nonprofit online programs. The goal of the Study is to set benchmarks that help nonprofits measure their online performance, track progress, and guide strategy with an eye toward more effective fundraising and advocacy.
Here are 8 big trends that emerged from the nonprofits we surveyed:
1. The average one-time online donation amount to a nonprofit was $68 in 2013.