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Corporate

At PepsiCo, Performance With Purpose Proves Powerful Recruitment Tool

March 29th, 2011  |  Source: Vault.com

 

The last couple of weeks have been nothing short of a rollercoaster ride for food and beverage giant PepsiCo. First news hit the markets that for the first time—ever—Diet Coke had overtaken PepsiCo as the second-most popular soft drink in the country behind Coca-Cola.

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“PAUSE TO SUPPORT A CAUSE” CAMPAIGN LAUNCHES TODAY

March 28th, 2011  |  Source: CMO/OP4G

 

A Cause-Directed Marketing Research Model that Raises Funds for Non-Profits Worldwide

Today the Chief Marketing Officer (CMO) Council is announcing a partnership with Op4G, Inc. that will enable companies and government agencies to field research more cost-effectively and efficiently while also supporting the work of non-profit organizations worldwide.


G.E.’s Strategies Let It Avoid Taxes Altogether

March 26th, 2011  |  Source: NYT

A PRESIDENT’S BUSINESS LIAISON In January, President Obama named Jeffrey R. Immelt, General Electric’s chief executive, to head the President’s Council on Jobs and Competitiveness. “He understands what it takes for America to compete in the global economy,” Mr. Obama said.

The company reported worldwide profits of $14.2 billion, and said $5.1 billion of the total came from its operations in the United States.

 


A Boom Behind Bars

March 19th, 2011  |  Source: Business Week

Private jail operators like the Corrections Corporation of America are making millions off the crackdown on illegal aliens

The private prison system runs parallel to the U.S. prisons and currently accounts for nearly 10 percent of U.S. state and federal inmates, according to the Bureau of Justice Statistics. Those numbers rise and fall in response to specific policies, and CCA has been accused of lobbying for policies that would fill its cells—such as the increase in enforcement of regulations like the one that snagged Cardenas.

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Google Responds to Japan Earthquake With People Finder

March 11th, 2011  |  Source: Ad Age

Search Giant Sets Up Tools to Relay Information About What's Happening on the Ground

The largest earthquake in Japan's recorded history hit the northeast coast of Japan on Friday afternoon, local time. The 8.9 magnitude quake pushed a massive tsunami through coastal towns, flushing away entire farmlands and cities. Though there isn't yet an accurate account of the death toll, the Associated Press reports 200 to 300 people were found dead in the northern city of Sendai.


McKinsey faces risks as Gupta case unfolds

March 7th, 2011  |  Source: FT.com

One thing is certain: insider trading charges against Rajat Gupta, former global managing director of McKinsey, will not feature in the management consultancy’s online Alumni News round-up.

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Nestlé Prize in Creating Shared Value

February 25th, 2011  |  Source: Nestlé

The Nestlé Prize in Creating Shared Value is awarded in alternate years to an individual, a non-government organisation (NGO) or a small business to reward an outstanding innovation or project in the area of water, nutrition or rural development.

 

 


Is Cash Still King?

February 7th, 2011  |  Source: CFO.com

 

Rather than buying back shares, most companies would be better off investing in their business or holding the cash.

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