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Corporate

How Harry Potter Became A $15 Billion Brand

July 13th, 2011  |  Source: Business Insider

 

Fourteen years, seven books and blockbuster films later, the Harry Potter brand, valued at over $15 billion, is still going strong.

Over 400 million copies of the Harry Potter books have been sold worldwide and translated into 67 languages, making Rowling the first billionaire author.

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The Spaceship Takes Off From Cupertino

June 10th, 2011  |  Source: Forbes

When a product company turns to real estate development, watch out!

Apple’s proposed headquarters campus will take up a lot of time, attention, energy, and money that might better be put toward staying focused on the business.

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B&N Says Foreign-Language E-Books Selling ‘Outrageously’ Well in U.S.

May 27th, 2011  |  Source: Paid Content.com

Selling foreign-language print books in the United States has always been tough due to high prices, hurdles at customs and the difficulties of transporting physical stock. Barnes & Noble expected that selling foreign-language e-books in the U.S. would work much better—but have been surprised at the demand for them, B&N Manager of International Digital Content Patricia Arancibia said the retailer’s sales of foreign-language e-books are now growing faster than sales of English e-books, she said.

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Red Bull's Billionaire Maniac

May 23rd, 2011  |  Source: Business Week

A rare interview granted to Business Week delves into why Dietrich Mateschitz is making a bold move into TV, movies, and magazines.

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Liberty Sees Opportunity For Nook Software On Tablet Devices

May 23rd, 2011  |  Source: WSJ

 

 

John Malone, chairman and controlling shareholder at Liberty Media Corp., said Monday he believes Google Inc.'s Android mobile operating system, which powers Barnes & Noble's (BKS) Nook device, could dominate the e-book market in terms of unit sales.

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Nuns vs. Goldman Sachs on pay

April 6th, 2011  |  Source: FierceFinance.com

Catholic nuns have made themselves a force in the worldly realm of shareholder activism. In recent years, they have sponsored resolutions at a number of companies, including Citigroup and Goldman Sachs. Now, four order of nuns--The Sisters of Saint Joseph of Boston, Sisters of Notre Dame de Namur, the Sisters of St Francis of Philadelphia and the Benedictine Sisters of Mt Angel, who are all investors in Goldman Sachs--are outraged that the bank's board has decided to pay the top executives so well, reports The Guardian.


At PepsiCo, Performance With Purpose Proves Powerful Recruitment Tool

March 29th, 2011  |  Source: Vault.com

 

The last couple of weeks have been nothing short of a rollercoaster ride for food and beverage giant PepsiCo. First news hit the markets that for the first time—ever—Diet Coke had overtaken PepsiCo as the second-most popular soft drink in the country behind Coca-Cola.

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“PAUSE TO SUPPORT A CAUSE” CAMPAIGN LAUNCHES TODAY

March 28th, 2011  |  Source: CMO/OP4G

 

A Cause-Directed Marketing Research Model that Raises Funds for Non-Profits Worldwide

Today the Chief Marketing Officer (CMO) Council is announcing a partnership with Op4G, Inc. that will enable companies and government agencies to field research more cost-effectively and efficiently while also supporting the work of non-profit organizations worldwide.


G.E.’s Strategies Let It Avoid Taxes Altogether

March 26th, 2011  |  Source: NYT

A PRESIDENT’S BUSINESS LIAISON In January, President Obama named Jeffrey R. Immelt, General Electric’s chief executive, to head the President’s Council on Jobs and Competitiveness. “He understands what it takes for America to compete in the global economy,” Mr. Obama said.

The company reported worldwide profits of $14.2 billion, and said $5.1 billion of the total came from its operations in the United States.

 




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