This year, more money will be spent on political ads – $11.4 billion – than ever before. According to Borrell Associates around $1 billion of that will be spent on digital media, and half of that on social media. Compare that digital media spend to the $22.25 million spent in 2008, and you’ll see a 5,000 percent increase.
But forget ad spend for a second. Think about where voters now get their news – or the food of their outrage.