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Liquid assets are an important part of a portfolio because they can be quickly converted into cash

Thu, 10/21/2021 - 5:10pm
Generally, you should keep a portion of your overall assets as liquid assets, in case you need to get your hands on some cash.

You've probably heard the term "liquidity" thrown around when it comes to your portfolio and assets. It refers to how quickly an asset can be converted into cash. As such, liquid assets are those that can easily be sold or traded.

Liquidity is really a gauge of how much access an individual or business has to cash. The easier an asset - be it an investment, a collectible, or even a precious metal stored in a safe somewhere - can be "liquefied" for its cash value, the higher its liquidity.

"A liquid asset is something you can pay rent with next month," says Jedidiah Collins, a certified financial planner and financial educator who runs Money Vehicle, a financial literacy program. "It's something I can change into cash fast, to put it more simply."

Each type of asset has a differing level of liquidity. But liquid assets tend to include things like money in bank accounts, certificates of deposit (CDs), and even certain types of bonds such as US Treasuries.

How liquid assets work

For an asset to be considered truly liquid, there are several boxes to tick:

  • A liquid asset must exist or be traded in an existing, established market. That means that there are buyers and sellers and the asset is always (or nearly always) in demand at some price. When there's always a buyer, the asset is easy to sell or trade, making it more liquid.
  • A liquid asset can be converted to cash quickly. The more difficult or time consuming it is to sell an asset, the less liquid the asset is - otherwise known as illiquid. Collins says an illiquid asset is something that requires at least some leg work to exchange for cash: "An illiquid asset would be anything I need to find a buyer for. Something that there's not a buyer readily available for."
  • The process of selling or trading the asset also needs to be both secure and simple for it to be truly liquid. Think about the cash you may have in a bank account, for example. The cash in it is considered a liquid asset because the process of getting it out is as easy as a trip to the ATM. And because banks are liable for the the safely securing your funds, they're also protected. The same goes for other assets like stocks or exchange-traded funds: Stocks can be easily traded or sold for cash since there's always an interested buyer.

Finally, the vast majority of liquid assets also are the type most commonly owned by investors. That is, they're things like stocks, or other easily-sold securities such as US Treasury bonds. Cash, of course, also fits the bill, as it can be used by anyone at any time.

Analyzing liquidity

When considering liquidity for businesses and organizations, analysts can use solvency and liquidity ratios to determine their ability to meet short- and long-term financial obligations. This can help them make investment or spending decisions.

There are numerous ratios that are used. Two of the most common are the quick ratio and the current ratio:

  • The quick ratio takes into account a company's most liquid assets, and calculates whether it can meet its short-term (within one year) costs.
  • The current ratio also helps determine if a company can handle its short-term costs, but incorporates more variables into the calculation. It's another method for calculating whether the company's current assets exceed its liabilities.

There's a lot more to know about these ratios alone. But remember, they're usually used for businesses and not necessarily calculating personal liquidity.

Liquid assets examples

Assets come in a variety of types, and are spread across a spectrum of liquidity. Even among certain asset types, liquidity can vary - some real estate assets may be more liquid than others, for example.

Here are some of the types of liquid assets:

  • Cash, and cash equivalents: It doesn't get much more liquid than cash. It can be used to purchase just about anything, and doesn't require a transaction to "liquify." Cash equivalents, such as CDs, are in the same bucket, although there may be a fee to pay when liquify ing this type of asset.
  • US Treasury bills and bonds: Treasuries are bonds issued by the US government. They are among the most liquid types of bonds, as there are always buyers in the market.
  • Stocks: As we mentioned before, stocks are liquid in that they can easily and almost always be purchased or sold for cash at a moment's notice. It may take some time for cash to hit your account, of course, and you may take a loss on the sale. But the speed and ease with which stocks can be liquidated is what earns them a spot on the list.
  • Bonds: Much like stocks and other securities, bonds can be sold at any time for cash so long as the markets are open.
  • Mutual funds: While not quite as liquid as other securities as they only trade at the market close, mutual funds can be liquidated for cash rather fast and easily.
  • ETFs: Perhaps best described as baskets of investments - like a bundle of stocks - ETFs trade on exchanges like other securities. Since they trade easily, they are likewise fairly liquid.
  • Foreign currency: Foreign currencies are cash, and as such, are highly liquid. You would need to exchange a foreign currency for US dollars, which may require an extra step, but in terms of liquidity, foreign currencies are among the most liquid assets you can own.
  • Precious metals: Gold, silver, platinum - precious metals are fairly liquid, as they're easy to sell for cash. It might require a trip to a local coin shop to access the "market," but in terms of liquidity, precious metals tend to tick the boxes.

Quick tip: It may be best to think of liquidity as a spectrum - different assets will have varying levels of liquidity. And within each asset class, certain assets may be more liquid than others. For instance: Certain types of bonds (Treasuries) may be more liquid than other types.

Example of illiquid assets

Conversely, illiquid assets are those that cannot be easily converted to cash. They may take a while to sell, or lack a bustling market full of potential buyers. The point is, it'll be tough to turn these types of assets into fast cash:

  • Real estate: Real estate may hold a lot of value, but it is neither fast nor easy to sell. On average, it takes around two months to sell a house in the US, making real estate an illiquid asset.
  • Collectibles: Collectibles can be almost anything, from baseball cards to paintings. While these assets may hold value, it can be difficult to find buyers, depending on the specific market, and their values may be hard to assess. For that reason, collectibles are considered illiquid.
  • Stock options: Like other items on this list, stock options may be valuable, but aren't easy to transfer or squeeze cash out of.
  • Private equity: Do you own a share of a business or organization? This is also called "equity," and while it may be of some value, that value isn't easy to tap into.
  • Intangible assets: It's hard to define intangible assets since they're, well, intangible. But they may include things like intellectual property. These would be illiquid, given their specific nature, and a lack of an immediate marketplace where they can be exchanged for cash.
The financial takeaway

Liquid assets give their owners quick and easy access to cash. They can quickly be sold, granting access to their cash value, in contrast to illiquid assets, which may take more time and effort to sell or trade. Generally, you should keep a portion of your overall assets as liquid assets, in case you need to get your hands on some cash.

A good goal? Think about how long you'd be able to maintain your lifestyle, and tackle all of your financial obligations, if you sold your liquid assets - and aim for three years' worth of available cash. "It's not a percentage of your portfolio that matters," says Collins. "It's about the protection of your lifestyle."

REITs are a way to own real estate without becoming a landlord - here's how they work and ways to investStart investing in mutual funds in 4 steps5-step beginner's guide to investing in index fundsDigital assets are becoming the new normal - here's how to buy cryptocurrencyRead the original article on Business Insider

Trying to make sense of Donald Trump's SPAC? We break it down for you.

Thu, 10/21/2021 - 5:06pm
  • Former president Donald Trump is taking his social media company public via SPAC merger.
  • Shares of the SPAC, Digital World Acquisition Company, more than quadrupled in price on the news.
  • Here we answer your burning questions on what's going on with this deal.

The SPAC craze is back, riding high on the former president's social media ambitions.

Donald Trump's soon-to-be-launched social media site, Truth Social, announced Thursday its plans to go public through a special purpose acquisition company, aka a SPAC, called Digital World Acquisition Company. The stock ticker "DWAC" trended on Twitter following the announcement.

As the news goes viral, here are the answers to burning questions about the art of Trump's latest deal.

So what is a SPAC, again?

SPACs were a nearly dormant financial tool for taking companies public until right around the start of the COVID-19 pandemic, at which point the market became a feeding frenzy for investors, speculators, and retail traders looking to cash in on private companies with big potential for growth.

A SPAC is just a small public company with a whole lot of cash that has one simple goal: to take a private company public. They are also known as "blank-check" companies and the process for a company to go public via SPAC can be easier than the traditional IPO route.

To form a SPAC, a few people, often former bankers or corporate executives and sometimes celebrities, get together in the hopes of finding a worthwhile private company. First, the SPAC goes public, issuing shares and raising money from investors. SPAC shares are usually sold at $10 apiece - just like in the case of Trump Media's Digital World Acquisition Corp. SPAC, which raised about $283 million in its IPO, according to a filing with regulators.

That war chest of cash will eventually be used to strike a deal with a target company. Digital World Acquisition found Trump Media & Technology Group.

DWAC stock is up how much?

357% at Thursday's close! Intraday, it was up even more, gaining more than 400% before pulling back.

We've seen SPAC stocks go wild after announcing the target company - but not this wild. SPAC stocks normally jump after the deal is announced, even though the target company isn't public yet (shareholders still need to give the thumbs up).

The stock closed Thursday at $45.50, up from $9.96 the previous day. It was the most-traded stock on the market Thursday, with over 470 million shares changing hands.

Who's behind this SPAC?

Patrick Orlando is the SPAC's CEO. He's a former investment banker and has a hefty background in the SPAC business (he's been part of three before this one). The company's chief financial officer is Luis Orleans-Braganza, who currently serves on Brazil's National Congress.

If you haven't heard of either of them, you may have heard of some of the high flying hedge funds that have invested in the SPAC, like Highbridge Capital Management, Lighthouse Partners, K2 Principal Fund, and Saba Capital Management. They all likely made a killing on Thursday's wild price action.

So what's going on here?

Basically, Orlando incorporated Digital World Acquisition in Miami about a month after Trump lost the election, with the goal of merging with a "leading emerging growth technology company."

Then today, his SPAC announced it would be taking Trump Media & Technology Group public, on the condition of shareholder approval.

But unlike in other SPAC mergers where the target company discloses its financial statements or future revenue potential, the Trump Media & Technology Group doesn't have much in the way of financial projections - even though it got a $1.7 billion valuation in the merger.

The goal of the future company is to "create a rival to the liberal media consortium and fight back against the 'Big Tech' companies of Silicon Valley, which have used their unilateral power to silence opposing voices in America." The first step is launching a new site called Truth Social.

What is Truth Social?

That remains to be seen. The future social media site hasn't actually launched yet, but it has a waitlist. The statement said the eventual site aims to "stand up to the tyranny of Big Tech.

Trump has been wanting to get back on social media since being banned from Twitter and Facebook following the January 6 insurrection - and it hasn't been easy. At first, he tried sending tweets from other people's accounts. Then he launched a blog called "From the Desk of Donald J. Trump" that flopped.

"We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced. This is unacceptable," he said. "I am excited to send out my first TRUTH on TRUTH Social very soon. TMTG was founded with a mission to give a voice to all."

A beta version of the site could launch as soon as November 2021.

Is this thing for real?

The filings with the US Securities and Exchange Commission are available here.

Even so, Trump's company going public is all dependent on shareholder approval. According to Julian Klymochko who runs a SPAC-focused exchange-traded fund, he's never seen a SPAC deal get voted down. Shareholders are incentivized to approve it because of assets called warrants that they receive at the beginning of the SPAC. No deal, and those warrants are worthless.

Is this the next meme stock?

If price action is any indication, it might already be a meme. On top of that, retail traders are piling on, a necessary prerequisite for a stock to achieve meme status. According to Bloomberg, Fidelity logged 55,000 buy orders for shares of the SPAC on Thursday.

Read the original article on Business Insider

The 4 best soda makers we tested in 2021

Thu, 10/21/2021 - 5:05pm
Table of Contents: Masthead Sticky
  • We tested six soda makers for ease of use and effective carbonation.
  • The Sodastream Fizzi One Touch eliminates all guesswork and makes seltzer fizzier than store-bought.
  • If you want to carbonate more than just water, go with the Drinkmate.

In the last few years, seltzer has become more than just a beverage - it's become a way of life. From fan-favorite La Croix to Sanzo, which was founded by a Filipino-American entrepreneur and focuses on Asian flavors like calamansi, to the well-hyped Travis Scott-endorsed hard seltzer, we just love the fizzy stuff. But keeping a fridge stocked with seltzer can both add up in cost and take up a lot of space, so investing in a soda maker might be the solution.

Soda makers work by injecting CO2 into a liquid. Some machines want you to stick to plain water and add flavorings after the fact, while others allow you to carbonate beverages like juice, tea, and wine.

In order to determine the best soda makers out there, we tested six of them, assessing them for ease of use, consistency, and levels of fizziness we could achieve compared to store-bought seltzer. We also spoke to beverage scientist Adam Johnson of Imbibe, Inc. You'll find an FAQ section below that explains the basics of carbonation as well as how to best replace and recycle your empty CO2 canisters.

Here are the best soda makers of 2021 Best soda maker overall

With the press of a single button, the SodaStream Fizzi One Touch carbonates seltzer to your desired level of fizz with absolutely no guesswork.

Pros: Select from three levels of carbonation, automatically carbonates to the proper level, no guesswork

Cons: Must be plugged in, only carbonates water, bottles not dishwasher safe

Many soda makers on the market require you to manually control the level of carbonation you add to your soda. Some will buzz when they're finished carbonating to let you know to stop, but others leave it entirely up to how long you dare to push it. This can lead to inconsistent levels of fizz from batch to batch, and in extreme cases, messy overflow caused by over-carbonation.

The SodaStream Fizzi One Touch doesn't leave anything up to chance. Once you hook the bottle into the appliance — simply insert the top and push back to lock into the machine — you select one of three carbonation levels and within a few seconds you have properly carbonated soda. The highest setting — my personal preference — produced a level of fizz even stronger than Vintage brand store-bought seltzer. 

The one downside of the One Touch is that it's powered by electricity, so you need to position it near an outlet. Other soda makers use analog mechanisms to inject CO2 into the water, but electricity allows for the One Touch to start and stop the process at predetermined intervals. You'll also likely get more life out of your CO2 tank because you won't waste gas by releasing more than you actually need.

Best soda maker for flavored sodas

Carbonating anything but water can void the warranty of many soda makers, but the Drinkmate lets you carbonate whatever you like from juice to wine and even cold brew.

Pros: Can carbonate a variety of liquids, one charge produces excellent fizz, doesn't need electricity

Cons: May overflow when carbonating liquids that aren't water, bottles not dishwasher safe

Many soda makers advise against carbonating any liquid other than water — you may even void the warranty if you do. Some carbonation mechanisms can clog easily and make your soda maker less effective or cause it to break entirely. But the Drinkmate not only allows you to carbonate beyond water, it specifically encourages it.

In my testing, I found it to be an incredibly effective and efficient carbonator for both water and juices. Where other soda makers took two or three charges to make seltzer as fizzy as store-bought, the Drinkmate did it in just one. It buzzes to let you know to stop carbonating, and it's one of the only machines that allows you to vent some of the built-up pressure through a valve on the carbonator lid. This helps to prevent messy overflow.

I also carbonated apple juice in the Drinkmate and was able to get the same level of carbonation I got with water using the same single charge. Because the apple juice was denser than water, it foamed up quite a bit while carbonating, which did cause some to leak out the top of the bottle. I was able to mitigate it during a second round of testing by filling the bottle slightly less and keeping a closer eye on the level of foam forming during the process. Just be sure to be ready to take your finger off the button before things get messy, and you should be fine.

If things do go awry, everything can be rinsed pretty easily with dish soap and water. But remember, the components are not dishwasher safe.

Best upgrade soda maker

The Aarke Carbonator III uses a simple pull-down handle to create intense levels of fizz, and its beautiful design will fit right in among your countertop appliances.

Pros: Sleek design, simple carbonation mechanism, doesn't need electricity, doesn't take up much space

Cons: No CO2 canister included with purchase, multiple charges needed to get high levels of carbonation, only carbonates water, bottles not dishwasher safe

Like every small kitchen appliance, the more your soda maker is accessible to you, the more likely you are to use it regularly, so you may want to prioritize aesthetics so you can keep it on your counter. The Aarke Carbonator III is the sleekest, most aesthetically-minded soda maker I tested, and it performs just as well.

To carbonate, you twist the bottle into the Aarke and pull the handle down until you hear a buzz. Slowly release the handle and you'll hear a hiss similar to twisting the top off a bottle of soda. One charge will get you lightly sparkling water, but I typically go for three full charges to get the high level of fizz to which I'm accustomed.

Yes, you're paying for style here — and keep in mind that a CO2 canister is not included with your purchase — but the performance is certainly not lacking. It's a bit more manual than the One-Touch, but the auditory trigger that your soda's carbonated is a nice safety mechanism that removes a lot of the guesswork.

Best soda maker with no CO2 canister

The Sparkel Beverage System used a proprietary mix of baking soda and citric acid to generate CO2 without a canister, and you can carbonate any liquid and even infuse it with solid ingredients.

Pros: No CO2 canister needed, dishwasher safe bottle, can infuse sodas with solid ingredients, can carbonate any liquid

Cons: Much more complicated process than other soda makers, bottle is smaller in capacity than other soda makers, takes much longer to carbonate than other soda makers

Most soda makers work by injecting CO2 gas directly from a metal canister housed in the machine into the liquid. Once the canister is empty, it needs to be replaced, and most companies allow you to order new canisters and mail back your empties. But if you can't be bothered with this process or simply don't want to deal with canisters of pressurized gas, the Sparkel has provided an alternative.

The mechanism is a bit more complex than other soda makers. Each charge requires you to add two packets of powder into the machine — baking soda and citric acid. These chemicals mix with water from a reservoir in the back of the machine to generate CO2. That gas is then pulled out of the reservoir water and injected into the liquid you're carbonating. Wastewater then moves into a separate tank you'll toss away.

The whole process takes much longer than your average soda maker — 90 seconds for a level one slight fizz all the way up to four minutes for a level five stronger-than-store-bought fizz. Aside from not having to deal with CO2 canisters, the other distinct advantage of the Sparkel is the ability to infuse solid ingredients into your sodas such as fruit and herbs. The Sparkel not only injects CO2 but also pressurizes the bottle as it does so, which allows the flavors of the ingredients you add to infuse into the soda.

I carbonated both water and apple juice on the highest setting and was very satisfied by the level of fizz and consistency of carbonation. It is definitely more of a process than other soda makers, though.

What else we tested What we don't recommend and why:

SodaStream Fizzi: This is SodaStream's basic model, and it was outperformed by every other soda maker I tried. It's a simple single-button design, but it doesn't give you any visual or auditory signal to stop carbonating. I wasn't able to get as strong a fizz as other models even after holding the button down for as long as 15 seconds. There's just too much room for user error and second-guessing yourself. It's affordable, but you're better off spending a bit more for consistency and ease of use.

iSi Soda Siphon: A soda siphon like this is fun to use, but is better suited for vaudevillian sight gags than getting consistently carbonated seltzer. It produced the least fizzy seltzer of any soda maker I tried and the batches varied widely.

Our testing methodology

We tested six soda makers for ease of use, consistency, and strength of carbonation. For each soda maker, I took note of how easy each was to assemble, the steps required in the carbonation process, and the cleaning process. For machines that provided less guidance in how long to carbonate for, I tested how easy it was to get consistent batches of soda.

I carbonated both tap-cold and fridge-cold water in each machine. I also carbonated apple juice in the two machines that allowed for carbonating liquids beyond water. I compared each batch to store-bought Vintage brand seltzer to determine the difference in fizziness.

I discovered that carbonating fridge-cold liquids produced a much fizzier soda than water straight from the tap. I also discovered that some models required multiple charges in order to get the level of carbonation I desired.

Soda maker FAQs Is it worth it to buy a soda maker?

If you drink seltzer every day, then yes. A 60L canister produces roughly 60L of sparkling water on the lowest carbonation setting. Even with more carbonation and an output of 30L, you still get the equivalent of 85 12-ounce cans. Plus, the soda maker bottles are reusable, unlike aluminum cans and plastic bottles. You do have to stay on top of your cylinder stock — running out of gas in the middle of the week can be a pain. If you just have a glass or two of seltzer during the week, the maintenance and cost of switching might not be worth it.

How long does a CO2 canister last?

All of the soda makers on our list (with the exception of the Sparkel) use 60L CO2 canisters. That means each canister is rated to carbonate roughly 60 liters of water. Each bottle holds roughly one liter, so you'll get about 60 bottles of soda out of one canister. This can vary, though depending on how fizzy you like your soda. If you use more CO2 per bottle, you'll likely get fewer total bottles out of your canister.

How do I get replacement CO2 canisters?

The great thing about 60L CO2 canisters is that the design is universal. This means that regardless of the brand of your machine, you can order CO2 canisters from any manufacturer and they will fit. Many brands offer recycling programs that allow you to return your empties when you order new ones.

SodaStream's exchange program is the most cost-effective we've found. For a total of $37.97 ($29.98, plus $7.99 shipping), you'll get two full CO2 canisters and a prepaid USPS shipping label that allows you to send back two empty canisters. The box can be dropped off at any post office.

How does carbonation work? 

I spoke with beverage scientist Adam Johnson of Imbibe, Inc., and he explained that carbonation is simply the suspension of carbon dioxide gas in a liquid. A soda maker forces a concentrated stream of gas into water to create soda.

Johnson explained that we find carbonated beverages so appealing because it actually causes us a very low-level pain. Think of it like enjoying a hot sauce or spicy food. "You get a little bit of a body response to the spicy food, but people like it," he said. "It might just be kind of that, um, you know, people like pushing their body to certain limits. This is just a very, very low-end pain that people enjoy."

But it's not just that we're indulging our masochistic side whenever we crack open a seltzer. The CO2 also helps carry flavor and increase the soda's acidity to give it what Johnson called "bite." "The bubbles help lift or carry the aroma, and so you get better flavor delivery," he said.

Check out our other beverage guides Read the original article on Business Insider

Top Stories this PM: Whistleblower gets $200 million; Paris Hilton says 'legislation is hot' during DC visit

Thu, 10/21/2021 - 4:58pm

Good afternoon. Here are the top stories so far today.

For more daily and weekly briefings, sign up for our newsletters here.

What happened today:

That's all for now. See you next week.

Read the original article on Business Insider

How much money YouTubers make, according to dozens of creators

Thu, 10/21/2021 - 4:58pm
Charlie Chang.
  • YouTube creators who are part of the Partner Program can monetize their videos with ads.
  • The amount of money different creators make per video varies based on a variety of factors.
  • We spoke with dozens of creators who shared how much money they've earned on YouTube.
  • See more stories on Insider's business page.

This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn.

Social-media creators who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads.

To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube's Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.

Creators on YouTube can earn their money a number of ways, from sponsorships to selling merchandise.

But revenue from Google ads is a big chunk of many YouTube stars' incomes.

Nate O'Brien, a personal finance YouTuber with 1.1 million subscribers, earned about $444,000 in ad revenue in a year period, for example.

Different video topics can also lead to different pay rates. For Andrei Jikh, making videos about cryptocurrency has helped boost his CPM rate, or how much money advertisers pay YouTube per 1,000 ad views (before YouTube's cut). His channel's average playback-based CPM rate is $32. His average RPM rate, which is how much revenue a creator earns per every 1,000 video views, is $17. (Read a full breakdown of how much Jikh has earned.)

But YouTube creators with far fewer followers can also make decent money. Nano influencer Jen Lauren, who had 1,900 YouTube subscribers when she spoke with Insider, earned $195 in a recent month.

When it comes to a viral video, how much money a YouTube creator makes can vary wildly. We spoke with YouTubers who broke down how much they'd made on videos with 1 million views, and their answers ranged from about $3,400 to $40,000, depending on the type of content and viewer demographics.

In all, Insider has spoken with dozens of YouTube creators about how much each of them made per month, on videos with 100,000 or 1 million views, and other financial topics.

Here's a comprehensive breakdown of Insider's YouTube money logs series:

How much money YouTubers make a month

Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

So how much do YouTubers generally make per month?

Here's a full breakdown of our coverage of how much YouTuber creators earn monthly:

How much money YouTubers make per 1,000 views (RPM)

For every 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube then takes 45% and the creator gets the rest.

Some subjects, like personal finance or cryptocurrency, can boost a creator's ad rate by attracting a lucrative audience.

How much do creators earn per 1,000 views (called the RPM rate)?

Here's a full breakdown of our coverage of what YouTube creators earn per 1,000 views:

How much money YouTubers make on a single video

Creators on YouTube often have no idea how much money they will earn off a single video after they upload it to the platform.

Many creators also try to avoid swearing or copyrighted music in their content because those factors can increase a video's chance of getting flagged by YouTube and demonetized.

So if a creator does everything right in the eyes of YouTube, how much can they expect to make at the top end?

We asked 17 YouTube creators what the most money they'd made of a single video was.

Read the full post: YouTube stars reveal the most money they've made from a single video

How much money YouTubers make for 100,000 views

How much money a single YouTube video with 100,000 views makes from Google-placed ads depends on the content of the video and the audience who watches.

The amount of money a video will earn also depends on its watch time, length, and video type, among other factors.

Here's a full breakdown of our coverage on how much YouTube creators make for 100,000 views:

How much money YouTubers make for 1 million views

Though making money from YouTube depends on a variety of factors, amassing 1 million views can often net a creator a big payday.

Here's a full breakdown of our coverage of how much YouTube creators make for 1 million views:

Read the original article on Business Insider

Blackstone's president reveals how to nail an interview and get hired at the PE giant, where its first-year analyst acceptance rate is under 0.5%

Thu, 10/21/2021 - 4:55pm
Blackstone president and COO Jon Gray was hired as an analyst at the firm in 1992

Blackstone president Jon Gray remembers what it was like when he was hired as an entry-level analyst at a then-seven-year-old private-equity shop in New York in 1992 - a firm that would eventually go on to become the world's largest alternative asset manager.

Gray told Insider that, fresh out of the University of Pennsylvania, he was interviewed by Blackstone cofounders Stephen Schwarzman and Pete Peterson themselves. At that time, he couldn't have predicted that he would go on to be named Blackstone's president and chief operating officer in 2018.

"For me, a kid from suburban Chicago, I was like, 'Oh my gosh, this seems really exciting.' And it was obviously terrifying being interviewed," he recalled. "And by the way, starting was terrifying. I remember being so nervous having my first job here."

It wouldn't be a stretch to imagine that other young Wall Street hopefuls still experience Gray's jitters when applying to the firm these days. For the buy-side giant's first-year analyst class, 29,000 applicants threw their hats in the ring for jobs this year - but just 103 were hired. That's an acceptance rate of 0.41%, Gray revealed during the firm's third-quarter earnings call in October.

So how exactly do applicants who are dead-set on working for the firm go about landing one of its highly-prized entry-level gigs? In 2020, Insider spoke with Gray, headhunters who recruit on Blackstone's behalf, and the firm's global head of human resources to learn what it takes to ace the interview. Here's a peek inside the process.

SUBSCRIBERS CAN READ THE FULL STORY: Blackstone president Jon Gray reveals how to stand out to land a job at the ultra-competitive firmRead the original article on Business Insider

Putin says Biden was right to withdraw US troops from Afghanistan

Thu, 10/21/2021 - 4:45pm
Russian President Vladimir Putin greets President Joe Biden during the US-Russia Summit 2021 at the La Grange Villa on June 16, 2021, in Geneva, Switzerland..
  • Putin on Thursday said Biden made the right call by pulling US troops from Afghanistan.
  • The withdrawal of US troops coincided with the Taliban regaining control of the country.
  • Putin also called on the US to unfreeze billions of dollars the Afghan central bank holds in reserves.

Russian President Vladimir Putin on Thursday said that President Joe Biden was right to withdraw US troops from Afghanistan, Reuters reported.

Putin's comments, which were directed at journalists and Russia experts, came during a week in which Russia hosted talks with senior representatives from the Taliban in Moscow. It's unclear why Putin offered this somewhat unexpected approval of one of the most significant foreign policy moves Biden has taken so far.

Russia, like the US, has not formally recognized the Taliban government in Afghanistan. But the Moscow meeting did result in the Taliban winning the backing of Russia and nine other regional powers in calling for a UN donor conference aimed at bolstering Afghanistan's fledgling economy and preventing a humanitarian disaster.

The Russian president on Thursday also called for the US to "unfreeze Afghan assets and give Afghanistan a possibility to solve top priority social and economic tasks," per the state-owned TASS news agency.

After the Taliban regained control of the country, the US froze billions of dollars the Afghan central bank holds in reserves, which are mostly stored in the US. Deputy Treasury Secretary Wally Adeyemo on Tuesday signaled the US would not budge in this regard, and that the Taliban would not gain access to the reserves.

"We believe that it's essential that we maintain our sanctions against the Taliban but at the same time find ways for legitimate humanitarian assistance to get to the Afghan people. That's exactly what we're doing," Adeyemo told the Senate Banking Committee.

"Our goal is to make sure that we are implementing our sanctions regime against the Taliban and the Haqqani network, but at the same time allowing for the permissible flow of humanitarian assistance into the country," Adeyemo said.

Though Putin apparently approves of Biden's decision to pull all US troops from Afghanistan, the president has faced fierce, bipartisan criticism in Washington over his handling of the withdraw. The pullout coincided with the Taliban regaining power in Afghanistan for the first time since 2001.

In the weeks following the Taliban takeover, the US evacuated hundreds of thousands of people from the country via the Kabul airport under extraordinarily chaotic circumstances.

Amid the evacuations, ISIS-K staged an attack that killed 13 US service members and 169 Afghans. The US retaliated with drone strikes, but in one instance mistakenly targeted an aid worker and killed 10 civilians, including seven children, in the process. When the last US troops left Afghanistan in late August, a number of Americans and thousands of Afghan allies were left behind - though some have since been evacuated.

The US war in Afghanistan, which lasted 20 years and was the longest conflict in US history, resulted in the deaths of tens of thousands of Afghans - including over 47,000 civilians - and 2,448 US service members, per Brown University's Costs of War project. It's also estimated to have cost roughly $2.3 trillion.

Last month, Putin said the US achieved "zero" via the war in Afghanistan and that the conflict resulted in "only tragedies."

The relationship between Russia and the US has hit a historic low in recent years, with tensions rising to heights not seen since the Cold War - largely stemming from Russia's 2014 annexation of Crimea and interference in US elections. Putin and Biden met in Geneva, Switzerland, in June to address the contentious dynamic. The meeting was largely fruitless, but Putin on Thursday said the Geneva summit was productive and a positive step forward for US-Russia relations.

Read the original article on Business Insider

How to cancel your Amazon Music subscription on any device

Thu, 10/21/2021 - 4:40pm
If you're ready to move on to another music streaming service, you can cancel your Amazon Music subscription at any time.
  • You can cancel your Amazon Music subscription via a desktop browser, mobile browser, the Android app, and more.
  • For a desktop or mobile browser, log in to your Amazon account and navigate to your memberships and subscriptions.
  • Android users can cancel their Amazon Music subscription directly in the app.
  • Visit Insider's Tech Reference library for more stories.

Whether you're at the end of a free trial or looking to cut down on the number of streaming services you're subscribed to, cancelling your Amazon Music subscription is a straight-forward process.

It can be done using a desktop or mobile browser, the Amazon Music app for Android, iTunes on a computer, or the iPhone Settings app if you signed up via your Apple ID.

Here's how to cancel your Amazon Music subscription from any device.

How to cancel Amazon Music on a desktop browser

1. Go to the Amazon website and sign in to your account, if necessary.

2. At the top-right of the screen, hover over Account & Lists. Select Memberships & Subscriptions from the drop-down menu.

Other Amazon subscriptions, like Amazon Prime, can also be managed here.

3. Click the Cancel Subscription button next to Amazon Music.

You can view all your current subscriptions in this window.

4. Click through the on-screen prompts to confirm cancellation.

Confirm your cancellation on this final page. How to cancel Amazon Music on the Android app

1. Open the Amazon Music app.

2. Tap the gear-shaped Settings icon, then Amazon Music Unlimited.

3. In the Subscription Renewal section, tap Cancel subscription.

4. Tap Submit and confirm cancellation.

How to cancel Amazon Music on an iPhone or iPad

While the Amazon Music app for Apple has similar features and functions as the Android app, you can't cancel your Amazon Music subscription via the iOS app.

However, you can use your mobile browser to cancel your subscription or go through Settings if you subscribed via the App Store or your Apple ID.

From your mobile browser:

1. Go to the Amazon website and sign in to your account, if necessary.

2. Tap your profile icon at the top-right of the screen, then tap Your Memberships & Subscriptions.

Tap the profile icon at the top-right of the screen.

3. Under Amazon Music Unlimited, tap Cancel Subscription.

Scroll down to find your Amazon Music subscription.

4. Tap through the on-screen prompts to confirm cancellation.

From Settings:

1. Open the Settings app. Tap your name at the top of the screen.

2. Tap Subscriptions.

You can also type in Subscriptions in the Settings search bar to navigate to this section.

3. Tap Cancel Subscription next to Amazon Music, then tap Confirm.

How to cancel Amazon Music from iTunes on desktop

1. Open iTunes on your Mac or PC.

2. At the top of the screen, click Account, then View My Account.

3. Scroll down to the Settings section, then click Manage next to Subscriptions.

You need to sign in to your Apple ID in iTunes to see this menu.

4. Click the Edit button next to Amazon Music, then click Cancel Subscription on the next page. Click Confirm in the pop-up window.

How to log out of the Amazon app or website on any deviceHow to update your Amazon FirestickHow to check your Amazon gift card balance, and reload your cardHow to delete your Amazon account and what happens when you doRead the original article on Business Insider

How to watch the NFL without cable - week 7 kicks off with a Thursday night match between the Broncos and Browns

Thu, 10/21/2021 - 4:40pm

When you buy through our links, Insider may earn an affiliate commission. Learn more.

  • Week seven of the 2021 NFL season begins with the Broncos and Browns on Thursday Night Football.
  • NFL games are spread across several channels, including NFL Network, ESPN, NBC, Fox, and CBS.
  • HD antennas and streaming services offer select NFL games without the need for a cable subscription.
Table of Contents: Masthead Sticky

Week seven of the 2021 NFL season features a number of high profile games, including the Kansas City Chiefs visiting the Tennessee Titans, and the Cincinnati Bengals visiting the Baltimore Ravens for a game that will decide the leader of the AFC North.

Throughout the season, NFL games are spread across five primary channels: ESPN, NBC, Fox, CBS, and the NFL Network. Meanwhile, the next Super Bowl will be broadcast on NBC.

To help ensure you get access to every game you want to watch, we broke down the ins and outs of streaming the NFL season without a cable subscription.

NFL Week 7 schedule

Week seven of the NFL regular season includes a Sunday Night Football matchup between the Indianapolis Colts and San Francisco 49ers on NBC and Peacock. This week's Monday Night Football game will feature the New Orleans Saints and Seattle Seahawks.

Primetime games are shown nationally, but local broadcasts for afternoon games are determined by your area. NFL teams with byes in week seven include the Buffalo Bills, Dallas Cowboys, Jacksonville Jaguars, Los Angeles Chargers, Minnesota Vikings, and Pittsburgh Steelers.


Date and timeChannelDenver Broncos at Cleveland BrownsOctober 21, 8:20 p.m. ETFox, NFL Network, Amazon PrimeCarolina Panthers at New York GiantsOctober 24, 1 p.m. ETFoxNew York Jets at New England PatriotsOctober 24, 1 p.m. ETCBSKansas City Chiefs at Tennessee TitansOctober 24, 1 p.m. ETCBSWashington Football Team at Green Bay PackersOctober 24, 1 p.m. ETFoxAtlanta Falcons at Miami DolphinsOctober 24, 1 p.m. ETFoxCincinnati Bengals at Baltimore RavensOctober 24, 1 p.m. ETCBSDetroit Lions at Los Angeles RamsOctober 24, 4:05 p.m. ETFoxPhiladelphia Eagles at Oakland RaidersOctober 24, 4:05 p.m. ETFoxHouston Texans at Arizona CardinalsOctober 24, 4:25 p.m. ETCBSChicago Bears at Tampa Bay BuccaneersOctober 24, 4:25 p.m. ETCBSIndianapolis Colts at San Francisco 49ersOctober 24, 8:20 p.m. ETNBC, Peacock PremiumNew Orleans Saints at Seattle SeahawksOctober 25, 8:15 p.m. ETESPN, ESPN2How to watch NFL games without cable

You can access select NFL games without a cable subscription via streaming services like Hulu + Live TV, Sling TV, FuboTV, YouTube TV, Paramount Plus, Amazon Prime Video, Peacock Premium, and NFL Sunday Ticket. You can also watch local NFL games with an HDTV antenna.

The 2021 NFL regular season began on September 9. During the regular season, Sunday afternoon games with an NFC home team will typically air on Fox, and Sunday afternoon games with an AFC home team will typically air on CBS.

Meanwhile, Sunday Night Football airs on NBC, and Thursday Night Football is broadcast on NFL Network all season long. Select Thursday Night Football games are also shown on Fox and streamed via Amazon Prime and Twitch. Finally, Monday Night Football is on ESPN.

Additionally, you can stream all your local in-market games on your mobile device for free using the Yahoo Sports app or the NFL app.

Here's a full roundup of all the services you can use to stream NFL games without cable. HDTV Antenna

You can purchase an antenna, like this Channel Master model, to add to your TV for about $25, giving you access to local channels within a certain distance. For more recommendations, check out guide to the best digital antennas.

What you get:

Hooking up an HD antenna to your TV gives you access to local over-the-air (OTA) signals in your location. This means that you will be able to access the local affiliates of major broadcast networks, like Fox, CBS, and NBC.

This lets you watch all the regional games broadcast from wherever you're located. You also get the Sunday Night Football matchup that airs on NBC. Because it's only a one-time payment, this is a great option if you're solely interested in watching the team in your area. However, you will not get access to any out-of-market games or games that air on ESPN or the NFL Network.

FLATenna 35 Duo (small) Sling TV

If you're looking for a live TV streaming service to watch football, Sling TV is a great budget option that gives you most of the channels you need at a cheaper price than Hulu or FuboTV.

There are three different plans, depending on what channels you prioritize. Sling Orange and Sling Blue each cost $35 a month, while the combined Sling Orange + Blue plan costs $50 per month. Additionally, you can purchase the Sports Extra package to add NFL RedZone to your plan for $11 per month.

What you get:

Sling Orange has ESPN, while Sling Blue has Fox and NBC in select markets as well as the NFL network. CBS is not currently offered by Sling. While there is a Sports Extra package, it does not include any channels that air live NFL games. 

Your best bet to get access to the most NFL games via Sling is to sign up for the Sling Orange + Blue plan and cash in on Sling's current promotional offer of a free antenna for local channels. The free antenna requires that you prepay for two months of the Sling service. Plus, if you want RedZone you can add the Sports Extra package to the Orange + Blue Plan for a total of $61 a month.

If you don't want it all, you can just sign up for Sling Blue to gain access to Sunday afternoon games on Fox and Sunday Night Football games on NBC, or just Sling Orange to gain access to Monday Night games on ESPN, in addition to the local offerings included with the antenna. As with all streaming services, game availability is subject to blackouts.

With Sling's channel listings, add-ons, and the fact that they provide a free antenna, you can gain access to all local channels, the NFL Network, ESPN, and NFL RedZone, making it one of the most cost-effective ways to watch the NFL without cable. 

TV (small) Hulu with Live TV

In addition to all of its other offerings, Hulu + Live TV has nearly everything you need to stream NFL games for $65 per month. 

What you get: 

Like an HD antenna, Hulu + Live TV gets you access to all the local affiliates of the major broadcasts, meaning Fox, CBS, and NBC. These will show the games that are within your regional broadcast map with the exception of any blackouts. In addition, you also get ESPN, which gives you access to all Monday Night Football games, and NFL Network for Thursday Night Football.

You can also add the Sports add-on package to get NFL Redzone for an extra $10 a month. 

+ Live TV (small) Fubo TV

At $65 a month for the Starter Plan, Fubo TV is one of the most comprehensive live streaming options for NFL football. You can also spend an extra $11 a month to add the Sports Plus with NFL RedZone package.

What you get:

In terms of NFL games, the Starter Plan includes access to local CBS, NBC, and Fox stations (regional availability and blackout restrictions apply). Fubo TV's Starter Plan also grants you access to ESPN to watch Monday Night Football, and NFL Network to stream Thursday Night Football all season long. 

TV (Starter Plan) (small) YouTube TV

With a base price of $65 a month, YouTube TV is another service that offers access to most NFL games. Additionally, the service announced an agreement with the NFL to offer NFL Redzone as an add-on included in their Sports Plus package for an additional $11 a month. 

What you get:

Like other services at this price range, YouTube TV offers access to all the local channels you need to watch NFL games, including CBS, Fox, and NBC. YouTube TV also offers ESPN and NFL Network in their base package, so you'll be able to watch all Monday Night Football and Thursday Night Football games. And with the news of the new Sports Plus package, you can also watch NFL Redzone for an additional $11 per month.

TV (small) NFL Sunday Ticket

NFL Sunday Ticket lets NFL fans watch every out-of-market Sunday afternoon game. That said, the service is only available in select areas.

There are two separate plans available: The NFL Sunday Ticket To Go plan costs $73.49 per month for four months, which is $293.96 total. There is also the NFL Sunday Ticket Max plan for $93.99 per month for four months, adding up to $387.96 total.

What you get:

Both plans give you access to all out-of-market Sunday afternoon games. This means that you do not get access to Thursday, Sunday, or Monday night games. You also won't be able to stream locally televised games with only an NFL Sunday Ticket subscription. However, this is the only way for people hoping to watch full live games of their favorite teams out of market. A fun feature included in both plans is that you can watch four games at once on your screen.

In addition to the normal features, NFL Sunday Ticket Max adds in NFL RedZone and the DirecTV Fantasy Zone, which is a new channel solely dedicated watching games through the lens of fantasy football. 

Paramount Plus

If you're just interested in watching locally televised AFC home games, then a Paramount Plus subscription could be all you need. The service lets you stream live CBS television, as well as a growing library of on-demand shows and exclusive titles. Paramount Plus is available for $5 a month with commercials or $10 a month with ad-free on-demand streaming. With that said, all live broadcasts, including NFL games, still feature commercials with the ad-free plan.

What you get:

Paramount Plus offers live streaming for every NFL game that airs on the regular CBS channel in your local market. However, since Paramount Plus only offers CBS content you won't be able to watch any games that air on other networks or any out of market matches. You can see a full schedule of NFL games set to air on CBS here.

Essential Monthly Plan (ad-supported) (small)Premium Monthly Plan (ad-free) (small) Peacock Premium

Peacock won't be streaming any exclusive games during the 2021 season, but Premium subscribers can stream all the NFL games being broadcast on NBC.

What you get:

For $5 a month, Peacock Premium will give you streaming access to NBC's Sunday Night Football games, as well as Super Bowl LVI, the Thanksgiving game between the Buffalo Bills and New Orleans Saints, and the 2021 kick-off game between the Dallas Cowboys and Tampa Bay Buccaneers.

The NFL's flex scheduling gives NBC the option to change the Sunday Night Football game of the week, which typically guarantees that the primetime game will be one of the week's best matchups.

Premium (Monthly Plan) (small) Amazon Prime Video

Though yon won't get local channels, NFL Network, or in-depth analysis, Amazon Prime Video members can watch select Thursday Night Football games with their subscription for no additional cost. A standalone Amazon Prime Video membership costs $9 a month, and the service is included as part of an Amazon Prime subscription for $119 per year or $13 a month.

What you get:

Amazon Prime Video will stream 11 Thursday Night Football games starting week five of the season. These game will also be broadcast on NFL Network and Fox. Since Amazon won't be streaming any additional games, Prime Video on its own is really only suitable for casual football fans who just want to stream a few games this season. 

Prime Video Monthly Subscription (small)Prime Monthly Subscription (small) Yahoo Sports app and NFL app

If you're only interested in watching in-market games without cable or an antenna, then you can stream live local and primetime games on a mobile device using the Yahoo Sports or NFL app. Both options are free and each app is available on iOS and Android smartphones and tablets. 

What you get:

These apps provide live streaming for regular season local and primetime games, playoffs, and the Super Bowl. With that said, you can only watch the games on a mobile device. You'll also need to ensure that your location services are activated on your phone or tablet.

Read the original article on Business Insider

Here are the 9 Republicans who broke ranks and voted to hold Steve Bannon in contempt of Congress

Thu, 10/21/2021 - 4:33pm
Rep. Liz Cheney (R-Wyoming) speaks with reporters after being ousted as House Republican Conference Chair on May 12, 2021, with colleague Rep. Adam Kinzinger (R-Illinois) in the background.
  • Nine Republicans joined Democrats to hold Steve Bannon in criminal contempt of Congress.
  • Republican leaders urged members to vote against the contempt resolution.
  • The final vote was 229-202, and the DOJ will now weigh whether to formally charge Bannon.

The House of Representatives voted on Thursday to hold Steve Bannon, the former White House chief strategist and a close confidant of former President Donald Trump, in criminal contempt of Congress. The vote will trigger a referral to the Justice Department, which will then decide whether to bring formal charges against Bannon.

The final vote was 229-202, with 9 Republicans joining Democrats to hold Bannon in criminal contempt.

Here are the Republicans who broke party lines:

  • Wyoming Rep. Liz Cheney
  • Illinois Rep. Adam Kinzinger
  • Michigan Rep. Peter Meijer
  • Ohio Rep. Anthony Gonzalez
  • Michigan Rep. Fred Upton
  • New York Rep. John Katko
  • South Carolina Rep. Nancy Mace
  • Pennsylvania Rep. Brian Fitzpatrick
  • Washington Rep. Jaime Herrera Beutler

Cheney and Kinzinger were widely expected to vote to hold Bannon in contempt given that they both serve on the select committee investigating the January 6 Capitol insurrection. Both lawmakers, as well as Meijer, Gonzalez, Upton, Herrera Beutler and Katko, joined Democrats in voting to impeach Trump over his role in catalyzing the deadly riot.

Idaho Rep. Mike Simpson initially voted "yes" on the contempt resolution but later changed his vote to a "no."

Mace said after her vote that although she voted against the select committee, it's now a "duly formed" panel.

"I'm going to fight for subpoena powers that no matter who's in power because we've got to have the opportunity and the ability to investigate," the South Carolina lawmaker told reporters.

Thursday's vote to hold Bannon in contempt of Congress came after he defied a subpoena from the January 6 select committee calling on him to provide documents and testimony in connection to his actions before, during, and after the siege.

House Republican whip Steve Scalise put out a statement earlier Thursday urging members to vote against the measure, arguing that Democrats were "pursuing a partisan agenda to politicize the January 6th attack." And House Minority Leader Kevin McCarthy said at his weekly news conference that the subpoena was "invalid."

"He has the right to go to court to see if he has executive privilege or not," McCarthy said of Bannon. "I don't know if he does or not, but neither does the committee."

Democratic Rep. Sean Patrick Maloney, the chair of the House Democrats' campaign arm, said he will use Republicans' opposition to attack them in the upcoming 2022 midterm elections.

"You better believe it," Maloney said. "They should be accountable for undermining the rule of law. Voters should care about that."

Maloney added that he hopes the contempt vote will produce cooperation between "witnesses whose testimony Americans deserve to receive" and the January 6 select committee.

Read the original article on Business Insider

WeWork gains 13% in long-awaited trading debut 2 years after failed IPO attempt

Thu, 10/21/2021 - 4:29pm
The WeWork logo is featured on an office in Boston.
  • WeWork stock began trading Thursday, two years after its IPO plans crashed.
  • The flexible-workspace company went public through a SPAC merger with BowX.
  • Shares closed up 13%, topping $11, during the first session.

WeWork stock climbed in its first day of trading Thursday, two years after its efforts to launch an initial public offering crashed.

The flexible-workspace company went public through a merger with BowX Acquisition, a special purpose acquisition company, with the SPAC combination operating under the WeWork name and trading under the ticker symbol "WE".

WE shares on the New York Stock Exchange finished 13% higher at $11.78 on Thursday after picking up from BowX's closing price on Wednesday at $10.38 a share.

WeWork was founded in 2010 in New York and boomed to expand to more than 500 locations in more than 100 cities. Under the We Company name, it filed a hotly anticipated IPO prospectus in August 2019 with expectations to go public at a $47 billion valuation, following investments anchored by Japanese conglomerate SoftBank.

But the IPO filing served as a springboard for numerous stories from many news outlets, including Insider, about WeWork's widening losses and potential conflicts between now-ousted CEO and founder Adam Neumann and the company.

WeWork on September 30, 2019, under new leadership, indefinitely postponed its IPO plan.

"Today is a testament to the determination of our company to not only transform our business, but also to adapt and deliver the options that today's workforce demands," said WeWork CEO Sandeep Mathrani in a statement released Thursday.

Also on Thursday, the company reported preliminary third-quarter revenue of $658 million, up from $593 million in the second quarter. Total occupancy across consolidated operations rose to 60% at the end of the third quarter from 52% at the end of the second quarter.

Read the original article on Business Insider

The 5 best mattresses for side sleepers in 2021, according to our rigorous testing

Thu, 10/21/2021 - 4:26pm
Table of Contents: Masthead Sticky

According to the Better Sleep Council, nearly two-thirds of Americans prefer to sleep on their sides. If you're a side sleeper, it's crucial that you find a mattress that fits your style. While we have recommendations for all types of sleepers in our guide to the best mattresses, side sleepers make up such a large portion of the population that a dedicated buying guide was warranted.

Side sleepers typically benefit from mattresses that have an average firmness or are a little bit softer. You'll also want a bed that supports you while providing pressure relief, especially around the shoulders. Fortunately, manufacturers recognize that side sleepers make up a sizable portion of their customer base and design mattresses that cater to their unique needs.

For this guide, I tested more than two dozen mattresses and consulted with Rebecca Robbins, PhD, associate scientist at Brigham and Women's Hospital and instructor in medicine at Harvard Medical School, and Luis Javier Peña-Hernández, MD, a lung and sleep health specialist at the Pulmonary, Critical Care & Sleep Disorders Institute of South Florida.

I have been testing mattresses professionally for four years. While a mattress's suitability is subjective, I have developed several objective tests to determine which models are best for side sleepers. Unless noted otherwise, each mattress I tested was queen size, which is the most popular mattress size. We also list the queen price for each of the mattresses in our guide.

I should note that I am a side sleeper but occasionally sleep on my stomach and my back. My wife mainly sleeps on her back. Between the two of us, we have all of the major sleeping styles covered. In addition to our top pick, we list how we tested, other models we recommend, what we look forward to testing, and common FAQs and terms worth knowing at the end of the guide.

Here are the best mattresses for side sleepers in 2021 Best mattress for side sleepers overall

The Casper Nova Hybrid Mattress is ideal for side sleepers who are looking for plush comfort, excellent heat dissipation, and good edge support.

  • Best for: Side sleepers
  • Available sizes: Twin, twin XL, full, queen, king, California king
  • Mattress type: Hybrid
  • Firmness (1 softest to 10 firmest): 4
  • Motion isolation (1 awful to 10 best): 3
  • Heat dissipation (1 traps heat to 10 stays cool): 8
  • Edge support (1 awful to 10 best): 6
  • Trial period/warranty: 100 nights; 10 years
  • Weight: 89 pounds
  • Thickness: 12 inches
  • Shipping and returns: Free shipping and free returns
  • White-glove delivery and mattress removal: Yes, $149
  • Showroom availability: Yes, nationwide

Pros: Plush comfort is ideal for side sleepers, made with eco-friendly materials, excellent heat dissipation, good edge support, 100-night risk-free trial  

Cons: Poor motion isolation, lingering new bed odor

After testing five of Casper's best-selling mattresses, my personal favorite is the Casper Nova Hybrid. It's the softest of the company's mattress line, and it did the best job of cradling my body and ensuring I didn't wake up with aches and pains.

The environmentally friendly construction of the Nova Hybrid is designed for pressure-relieving comfort and breathability. The top foam layer features small perforations to help with airflow to keep you from overheating. It was effective at keeping me cool, even though I tested the bed in the summer.

The next foam layer features ergonomic zones that are firm around the lower back, waist, and hips but soft under the shoulders. Under that is another zoned support foam layer aimed at keeping your spine aligned, a must for side sleepers. Lastly, the base features individually wrapped coils with a firm border for added edge support. The Nova Hybrid's edge support was good and ideal for those who share a bed with partners. 

The Nova Hybrid comes shrink-wrapped in a box. Once unwrapped, the mattress needed significant time to air out. I still caught whiffs of the "new bed smell" two or three days after unboxing. The mattress is somewhat hefty, but it comes with handles, which make it easy to move around.

Other than the odor, the biggest negative is the Casper Nova Hybrid has poor motion isolation, and I could clearly feel it when my wife or dog were moving around on the bed.

I recently tested Casper's new Nova Hybrid Snow, which features materials that are supposed to provide better cooling. However, at $500 more than the Nova Hybrid, I didn't find the Snow provided an appreciable improvement on cooling. The Nova Hybrid already does a great job of dissipating heat. Plus, it has better edge support.

Best budget mattress for side sleepers

With its outstanding edge support, impressive heat dissipation, and sub-$800 price, the Nest Bedding Flip Hybrid Mattress is the best mattress for side sleepers on a budget.

  • Best for: All sleeping styles
  • Available sizes: Twin, twin XL, full, queen, king, California king
  • Mattress type: Hybrid
  • Firmness (1 softest to 10 firmest): 5 on one side and 9 on the other
  • Motion isolation (1 awful to 10 best): 3 (on both sides)
  • Heat dissipation (1 traps heat to 10 stays cool): 8 (on both sides)
  • Edge support (1 awful to 10 best): 8 (on both sides)
  • Trial period/warranty: 100 nights; lifetime
  • Weight: 95 pounds
  • Thickness: 10 inches
  • Shipping and returns: Free shipping and free returns
  • White-glove delivery and mattress removal: Yes, order by phone to get rates
  • Showroom availability: Yes, 11 showrooms in six states

Pros: Affordable, two levels of firmness to suit all sleeping styles, outstanding edge support, excellent heat dissipation, lifetime warranty, easy setup, made with CertiPUR-US certified foams

Cons: Heavy, poor motion isolation

The Nest Bedding Flip Hybrid Mattress gets its name from the different firmness levels on each side of the bed. One side is medium-firm, which I found good for side sleeping. The other side of the reversible mattress is very firm — far too firm for side sleepers — so this review focuses on the medium firmness side.

The unboxing process was effortless and took about five minutes. However, the Flip Hybrid weighs close to 100 pounds and I needed help lifting it, though it fortunately doesn't flop around much.

The pocket coil center of the Flip Hybrid is sandwiched by gel-infused support foam on the medium-firm side and high-density base foam on the firm side. All of the foams are CertiPUR-US certified. 

The Flip Hybrid is a smart solution if you're looking for a mattress that quickly dissipates your body heat. It quickly removed the heat built up in bed when I got up, based on my temperature readings.

The mattress also had impressive edge support. When sitting on the side of the bed, I felt supported thanks to the minimal sinkage. Lying on the edge felt comfortable. The motion isolation wasn't as good, though. It failed the bowling ball test each time. However, the mattress does have some good bounce to it, and I found it was easy to shift from one side of my body to the other during the night.

Best mattress for side sleepers with back pain

The combination of pocket springs and memory foam makes the Leesa Hybrid Mattress ideal for side sleepers with back pain, and the excellent edge support and motion isolation make it great for couples.

  • Best for: All sleeping styles
  • Available sizes: Twin, twin XL, full, queen, king, California king
  • Mattress type: Hybrid
  • Firmness (1 softest to 10 firmest): 5
  • Motion isolation (1 awful to 10 best): 7
  • Heat dissipation (1 traps heat to 10 stays cool): 7
  • Edge support (1 awful to 10 best): 7
  • Trial period/warranty: 100 nights; 10 years
  • Weight: 115 pounds
  • Thickness: 11 inches
  • Shipping and returns: Free shipping, free returns
  • White-glove delivery and mattress removal: Yes, $150
  • Showroom availability: Yes, nationwide

Pros: Made of CertiPUR-US certified foam and pocket springs for support and breathability,  motion isolation and edge support are ideal for couples, average firmness that will appeal to a broad range of sleepers 

Cons: Heavy and hard to move around

For about a year, the Leesa Hybrid was the main mattress I slept on when I wasn't testing other models. During the time I slept on it, I rarely experienced back pain, which is impressive considering my history of chronic lower back pain that's regularly aggravated by unsupportive mattresses. 

The mattress is made of pocket springs and four layers of CertiPUR-US certified foam. The top layer is cooling foam, which did its job; I stayed cool while testing, even when the heat was pushing my AC to its limits. 

The next layer is contouring memory foam that offers pressure relief where your body needs it most. Individually wrapped coils are sandwiched between two core foam support layers. 

The Leesa Hybrid is an ideal option for couples for several reasons. First, the average firmness caters to all sleeping styles. Second, the bed has terrific motion isolation and did well in both my objective tests and my subjective experience. Lastly, with the coils going all the way to the peripheries of the mattress, the Leesa Hybrid has excellent edge support. 

The biggest negative is its weight. I risked aggravating my back and decided to unbox the 142-pound king mattress on my own. Even the queen weighs 115 pounds, which is more than most mattresses. When it was time to replace the Leesa Hybrid, I relied on the white-glove delivery people to remove it for me.

Read our full Leesa Hybrid Mattress review.

Best foam mattress for side sleepers

The Tempur-Pedic Cloud Mattress features contouring foam that cradles side sleepers of all body types while providing excellent heat dissipation and pressure relief.

  • Best for: All sleeping styles
  • Available sizes: Twin, twin long, full, queen, king, California king
  • Mattress type: Foam
  • Firmness (1 softest to 10 firmest): 6
  • Motion isolation (1 awful to 10 best): 7
  • Heat dissipation (1 traps heat to 10 stays cool): 9
  • Edge support (1 awful to 10 best): 3
  • Trial period/warranty: 90 nights; 10 years
  • Weight: 58 pounds
  • Thickness: 10 inches
  • Shipping and returns: Free shipping, $175 return fee  
  • White-glove delivery and mattress removal: Free on mattresses, foundations, or power bases
  • Showroom availability: Yes, nationwide

Pros: Most comfortable mattress I've slept on, three layers of supportive and comforting  CertiPUR-US certified Tempur foam that caters to all sleeping types, outstanding motion isolation, great heat dissipation, easy to move around

Cons: No white-glove delivery, unimpressive edge support, shipping charge is deducted from your refund if you choose to return your bed 

For my body type and sleeping style, the Tempur-Pedic Cloud Mattress is the most comfortable mattress I've slept on. Each night on the Cloud, I fell asleep within a few minutes, and it kept me cool through the night. I didn't want to give it up to test the next mattress.

While firmer mattresses aren't generally recommended for side sleepers, the Tempur-Cloud bucks the norm thanks to the outstanding pressure relief provided by the company's patented foam. The top layer features this CertiPUR-US certified foam designed to cushion your pressure points. The next layer, also Tempur material, is firmer and adapts more slowly to your body for additional pressure relief. Finally, the base foam layer offers support and durability. 

Setup was a snap thanks to the light weight of the mattress and the easy-to-maneuver duffel bag-like packaging. While it had a bit of an initial odor, it was gone by bedtime 10 hours later.

The Tempur-Pedic Cloud does a great job of dampening motion transfer. Not only did it pass our bowling ball test, but when my wife and dog moved around in the night, I didn't notice. 

The Cloud isn't perfect, though. The foam sinks significantly when you sit on the edges, and when I lay close to the edge, I felt like I was going to fall off. All-foam mattresses also aren't for everyone, especially those that like some bounce to their mattress.

Finally, Tempur-Pedic's policies leave something to be desired: It doesn't offer white-glove delivery for the Cloud, the company deducts $175 from your refund if you decide to return your mattress, and the 90-night sleep trial and 10-year warranty are the shortest of the beds in our guide.

Read our full Tempur-Pedic Cloud Mattress review.

Best customizable mattress for side sleepers

The Sleep Number 360 i8 Smart Bed is designed for couples with different comfort preferences thanks to the 20 firmness levels that are independently adjustable on each side. 

  • Best for: All sleeping styles
  • Available sizes: Twin long, full, queen, king, Split king, flextop king, California king, split California king, flextop California king
  • Mattress type: Adjustable air
  • Firmness (1 softest to 10 firmest): 20 firmness levels
  • Motion isolation (1 awful to 10 best): 3
  • Heat dissipation (1 traps heat to 10 stays cool): 3
  • Edge support (1 awful to 10 best): 6
  • Trial period/warranty: 100 nights; 15 years
  • Weight: 80 pounds
  • Thickness: 12 inches
  • Shipping and returns: Free shipping but return shipping fees apply
  • White-glove delivery and mattress removal: Free with purchase of mattress and base
  • Showroom availability: Yes, nationwide

Pros: Automatic air adjustments based on sleeping position, built-in sleep tracker, white-glove delivery included, good edge support, 20 firmness options make it ideal for all sleeping styles  

Cons: Poor heat dissipation, poor motion isolation, tough to move

What do you do if you and your partner have completely different firmness preferences or sleep styles? Get an adjustable airbed. The Sleep Number 360 i8 Smart Bed is the best I've tested and has features you won't find in other adjustable mattresses.

There are 20 firmness options, or "Sleep Numbers." Each side is independently adjustable so you can have a softer experience (my Sleep Number is 35), while your partner might prefer something firmer (my back-sleeping wife prefers 80).

As someone who shifts from one side to the other with occasional pit stops on my stomach or back, I love the adjustable air option in the SleepIQ app (available for iOS and Android). When you activate this feature, the 360 i8 Smart Bed automatically adjusts the firmness as you shift positions to provide you with consistent comfort and pressure relief.

Another great feature of the app is sleep-quality monitoring and recommendations. As it collects data about your habits, it gives personalized recommendations for how to improve your sleep. However, I found the SleepIQ app's sleep data wasn't as accurate as my Garmin Forerunner 945 smartwatch, but Tempur-Pedic is constantly making tweaks to improve the app. I noticed minor improvements even during the month I tested the bed.

Sleep Number has its own team that comes into your home to set up your mattress and ensure it pairs with your phone. The white glove delivery took about 45 minutes.

While I never felt like I would fall off when lying on the edge of the bed, there was significant sinkage when I sat on the edge to put on my socks and shoes. Another negative is the motion isolation: It failed my bowling ball test on every firmness setting. 

Read our full Sleep Number 360 i8 Smart Bed review.

What else we tested

We've tested dozens of mattresses over the years, and there are none that we outright don't recommend. Every mattress we've tested could potentially be a good fit for the right individual. However, here are a few that missed the cut for our guide but that side sleepers might want to consider.

What else we recommend and why:

Under $1,100

Nectar Memory Foam: The 365-night risk-free trial and lifetime warranty are obvious pros of this mattress. Additionally, it was easy to set up and move around, has great motion isolation and heat dissipation, and is constructed from CertiPUR-US certified foams. The Nectar mattress just wasn't tops in any of our categories. Subjectively, I didn't find it particularly comfortable, and the edge support was poor.

Bear Mattress: In a previous version of this guide, the Bear Mattress was the pick for athletes because of its Celliant technology, which is supposed to aid in faster recovery and better temperature regulation. That may be so, but we removed the category because we didn't find it as useful as our current categories. Also, after testing the Bear firsthand, I found it was too firm for side sleeping. We look forward to testing the Bear Hybrid, which is softer.

Bear Pro Mattress: With its breathable Celliant cover and foam layers, the Bear Pro is terrific for a cool sleep. Setup was effortless, though the mattress experienced some damage in transit. The bed has impressive motion isolation. However, the edge support was poor, and while it's comfortable, it wasn't noteworthy enough to earn a top spot in any of our categories. Read our full review.

Under $2,000

Bear Hybrid MattressThe best mattress for hot sleepers in our newly updated guide to the best mattresses for back pain, the Bear Hybrid is the softest bed from Bear. This makes it ideal for side sleepers. It's also easy to move and made from CertiPUR-US and Greenguard Gold certified materials. The biggest negative is its subpar motion isolation.

Puffy Lux Hybrid Mattress: The Puffy Lux did a great job of keeping my spine aligned while sleeping on my side. It comes with a lifetime warranty, and the motion dampening was impressive. However, the edge support was poor, and the "new bed smell" took days to go away.

DreamCloud Premier Hybrid MattressWe named this mattress the best overall pick in our guide to the best mattresses. So, why isn't it a top pick in any of our side sleeper categories? The DreamCloud Premier just wasn't as comfortable for side sleeping in my subjective opinion. If I had to rank it, it would be the fourth most comfortable mattress I've slept on behind the Tempur-Pedic Cloud, Leesa Hybrid, and Casper Nova Hybrid. But when you take all factors into consideration — including the 365-night trial and lifetime warranty — this is an outstanding mattress worth your consideration. Read our full review.

Birch Mattress by Helix: If we had a best latex mattress for side sleepers category, the Birch Mattress would be our pick, provided you spring for the plush mattress topper add-on ($450). The eco-friendly latex is responsive, offering nice bounce and easy mobility on the bed while still dampening motion transfer. The biggest negatives are that the topper doesn't attach to the mattress and is slightly smaller than the bed.

Over $2,000

Saatva Solaire Adjustable Mattress: If our customization pick isn't available or you just don't want a Sleep Number mattress, the Solaire is an excellent option. It has 50 firmness options, comes with white-glove delivery, and has better edge support than the Sleep Number. It's the mattress my teenager sleeps on. I prefer the Sleep Number, though, because of the automatic adjustable air feature and sleep monitoring. Read our full review.

Purple Hybrid Premier Mattress: If you tend to overheat at night, we strongly recommend considering the Purple Hybrid Premier. It has excellent heat dissipation and comes with free white-glove delivery. The patented Purple grid offers outstanding pressure relief. The biggest negatives are it weighs 145 pounds (so don't plan on moving it) and that it failed our motion isolation tests. It comes in three-inch and four-inch-thick grid sizes. I tested both and found they were both great for side sleeping, but the four-inch was a little bit more comfortable.

For a full listing of the mattresses we've tested, check out our guide to the best mattresses.

Our testing methodology We used an infrared thermometer to evaluate heat retention and dissipation.

I personally tested all of the mattresses featured in this guide. In addition to sleeping on each mattress for at least two weeks, I put each through a series of objective tests. The most important factors to consider when testing a mattress are comfort, edge support, and motion isolation.

Here are some of the test results for the main attributes we tested:AttributeCasper Nova HybridNest Bedding Flip HybridLeesa HybridTempur-CloudSleep Number 360 i8 Smart BedFirmness (1 softest to 10 firmest)45 on one side and 9 on the other5620 levelsMotion Isolation (1 awful to 10 best)33 (on both sides)773Edge Support (1 awful to 10 best)68 (on both sides)736Heat Dissipation (1 traps heat to 10 stays cool)88 (on both sides)793Trial Period100 nights100 nights100 nights90 nights100 nightsWarranty10 yearsLifetime10 years10 years15 yearsHere are the main attributes we look for and how we test them:

Comfort: This is based on my subjective experience having tested dozens of mattresses over the years. Side sleepers typically benefit from a softer mattress than other sleeping styles. I took that into consideration when evaluating comfort for this guide. Fortunately, I'm a side sleeper myself, so my subjective comfort played a big factor here. While sleeping on each mattress, I pay close attention to how firm it is, which sleeping positions my wife and I gravitate to, and if I wake up in the morning feeling refreshed or in pain. I also measure how well it dissipates heat by using a laser thermometer to compare readings before I lay down for at least an hour, as soon as I get up, and two minutes after I get up. 

Motion isolation: If you've ever shared a bed with a partner who tosses and turns, you know how important motion isolation is to getting a good night's sleep. I test this by setting a can of soda pop in the middle of the mattress. Then I drop a 15-pound bowling ball from four feet above the bed so that it lands 12 inches from the can. If the can stays upright, the bed has good motion isolation. If the can falls over, the motion isolation could use some work. In future updates to this guide, watch out for more detailed assessments using a vibration meter.

Edge support: Edge support is important for feeling comfortable and supported on all parts of the bed. While we are developing an objective test to roll out in future updates to this guide, we currently use a helpful quasi-subjective test. First, I note how much the edge sags as I sit on it to put on my socks and shoes. Secondly, I lay on the very edge of the bed and slowly — and literally — roll off. If I can get to a 45-degree angle without falling, then the edge support is great. Otherwise, it could use some work.

Portability: I look at how heavy the mattress is, if it has handles, and if it flops around when I try to move or rotate it. Also, as a mattress tester who is constantly setting up and rearranging mattresses, I move the mattress and rotate it several times throughout the time it's in my possession. My chronic lower back pain serves as a useful meter for how much effort I'm putting in, though we also look at objective measures like weight. 

Trial and warranty: The most foolproof way to know if a mattress is right for you is to sleep on it for an extended period, so a long trial is a must. I look at how long the trial is (100 nights was the median for the mattresses I tested) and if there are hidden costs. Since a mattress is such a big-ticket item that should last you up to a decade, I look at the warranty length. (Twenty years was the median for the mattresses I tested.)

Setup: Unless a mattress comes with free white-glove delivery, I set up each mattress by myself. I note how long it takes, how difficult it is, if it comes with special instructions and tools, if there's an initial odor, and if the odor dissipates and the mattress expands by bedtime (always at least 10 hours after setup). I also note whether white-glove delivery is available for a fee.

What we're testing next

We're constantly testing new mattresses and re-testing our top picks to determine the best ones. Here's what we're currently testing and considering for inclusion in this guide: 

Tempur-Pedic ProAdapt Mattress: All signs point to the ProAdapt being an excellent bed for side sleepers. The all-foam version is available in soft, medium, and firm, or you can try the hybrid, which is medium firmness. I chose the soft to test. I'm curious to see how it compares to the Tempur-Cloud.

Leesa Original MattressI like that Leesa is B Corp Certified and makes its mattresses in the US. The all-foam Leesa Original is designed to appeal to a broad range of sleeping types, but its medium-firmness also works well for side sleepers.

Helix Midnight Luxe: The Midnight Luxe is an upgrade to the Midnight. Both are supposed to be excellent for side sleepers, but the Luxe also offers a quilted pillow top, zoned lumbar support, and a breathable Tencel cover. 

FAQs What should side sleepers look for in a mattress?

Dr. Rebecca Robbins, PhD, associate scientist at Brigham and Women's Hospital and instructor in medicine at Harvard Medical School, recommends shopping around before choosing a mattress and trying it in person if you can. "The ability to lie down on a mattress is key because then you can see if the mattress will support you," said Robbins.

With the coronavirus pandemic, many folks may feel unsafe visiting showrooms and several remain closed. Thankfully, our mattress picks come with sleep trials of at least 90 nights. If you find the bed isn't right for your sleeping style, you can return it.

While she appreciates the benefits of a home trial, Robbins warned about the environmental implications of this policy, though. "Some of the mattresses will go into a landfill after they're returned," she said.

What types of mattresses are best for side sleepers?

There are essentially four main types of mattresses on the market: foam, hybrid/innerspring, latex, and adjustable airbeds. Though no one type is the best or worst for side sleepers, they each have their pros and cons.

Foam: Popularized by the bed-in-a-box industry, foam mattresses feature layers of gel-infused foam, open-cell foam, or viscoelastic memory foam. The best foam mattresses adjust to the contours of your side-sleeping body for optimal spinal alignment and pressure relief. All-foam mattresses tend to be more affordable than other varieties, but they are likelier to trap heat.

Hybrid/innerspring: Both hybrid and innerspring mattresses feature metal coils that add durability, airflow, and support. Though the line between the two types of beds gets blurrier each year, traditional mattresses with pillowtops are generally called innerspring mattresses, while hybrids typically arrive at your door in a box and feature latex or memory foam. However, you can find innerspring beds-in-a-box and hybrids with pillowtops. The suitability of these mattresses for side sleepers will depend on the model, but consider a bed with a pillowtop for the added softness that side sleepers typically need.

Latex: Natural latex mattresses are usually more eco-friendly than the other alternatives. Look for OEKO-Tex or Greenguard Gold certification. As for feel, latex is more responsive than other materials. It quickly contours to your body to relieve your pressure points. Plus, the responsiveness makes it easier for you to move around on your bed. You can also count on a cooler sleep, which makes it ideal for hot side sleepers.

Adjustable or airbeds: Adjustable airbeds feature a combination of foam, latex, wool, or other layers and air chambers to which you can add or remove air to fit your comfort needs. Though they cost more than the other varieties, adjustable mattresses are ideal for couples who have drastically different firmness preferences since you can typically adjust the air of the two sides independently. Also, as your body and sleep preferences change, the feel of your mattress can change with you, making this an ideal long-term solution.

What firmness is best for side sleepers?

Dr. Luis Javier Peña-Hernández, a lung and sleep health specialist at the Pulmonary, Critical Care & Sleep Disorders Institute of South Florida, recommends mattresses that are not too firm. "Vast research exists to support side sleepers benefit from medium-firm mattresses to support pressure point relief," said Peña-Hernández. 

Robbins agreed. "The body's curves need a little bit of support, so a side sleeper should look for a mattress that is cushiony supportive and has a plush top," she said.

Only one of our picks is firmer than average, the Tempur-Pedic Cloud, but I found the mattress's foam did an excellent job of contouring to my side-sleeping body and offering pressure relief, support, and spinal alignment.

Are firm mattresses bad for side sleepers?

The short answer is sometimes. While firmness is a matter of personal preference, both of the experts we talked to said most side sleepers will benefit from a medium-firm mattress. The reason is firmer mattresses don't have as much give at the pressure points. When your hips and shoulders don't sink in, your spine doesn't stay aligned while you sleep, which can lead to discomfort, restlessness, and soreness. 

However, heavier soft sleepers tend to benefit from firm mattresses because their weight allows them to sink in more. Thus, they can achieve spinal alignment.

What if I'm a side sleeper and my partner is not?

If you and your partner have sleep preferences that are drastically different, Robbins suggests a mattress topper for one side of the bed. "It's a stopgap measure if you're not in the market for a new mattress," she said.

She is also a strong proponent of couples sleeping apart to improve sleep quality. "A good night's rest will allow you to be a better partner," she said. "So prioritizing sleep is critical for couples."

If separate beds or bedrooms isn't an option for you, we suggest an adjustable air bed that allows you to independently customize the firmness of each side of the bed. Our top pick for customization in this guide and our best mattress guide is the Sleep Number 360 i8 Smart Bed, which has 20 firmness options. 

For more answers to your mattress questions, check out our guide to the best mattresses.


CertiPUR-US certified: CertiPUR-US is a not-for-profit certification program that evaluates the foams used in consumer products to ensure they are made without phthalates, formaldehyde, heavy metals, hazardous flame retardants, ozone depleters, and other harmful substances. Each foam must also emit less than 0.5 parts per million of volatile organic compounds to earn certification.

Edge support: Edge support is important if you like to sit on the side of your bed or tend to gravitate to the edges when sleeping. The term refers to how supportive a mattress is to its very periphery. Some mattresses will sag significantly as you get to the edge. We say these models have poor edge support. 

Hybrid: When referring to mattresses, a hybrid has coils and another material, typically foam or latex. Hybrid mattresses are a lot like traditional innerspring mattresses, and "hybrid" and "innerspring" are often used interchangeably. We think the line between the two mattress types is so blurred these days that there isn't much value in differentiating between them.

Motion isolation/motion transfer: These terms are two sides of the same coin. Motion isolation refers to the mattress's ability to keep movement on one part of the bed from disturbing other parts of the bed. So if your partner gets up in the night, you aren't jostled. A bed with good motion isolation will have minimal motion transfer. A mattress with awful motion isolation will have easily noticeable motion transfer.

Check out more mattress guides Read the original article on Business Insider

Digital World Acquisition surges 357% on plans to merge with Donald Trump's media company

Thu, 10/21/2021 - 4:23pm
Former president Donald Trump speaking at the Conservative Political Action Conference in July.
  • Digital World Acquisition skyrocketed 357% on Thursday in heavy volume on plans to merge with Donald Trump's new media company.
  • Trump's TRUTH Social network app is available for pre-order on Apple's app store.
  • The deal puts an enterprise value of $875 million on Trump Media & Technology Group.

Digital World Acquisition stock more than quadrupled in value Thursday on its deal to take former US President Donald Trump's new media company public, with the venture centered on his plan to launch a social media platform.

Digital World Acquisition's Class A shares jumped by 357% to end at $45.50 a piece. Volume exploded to more than 471 million shares compared with an average daily volume of more than 387,000 shares. And DWAC was the most-traded stock in the US equity market Thursday, according to TradingView data.

A handful of investment firms raked in millions of dollars on the back of the jump in Digital World Acquisition's stock.

The SPAC was incorporated in December 2020, and shares began trading in September.

The agreement with Digital World puts an $875 million enterprise value on Trump Media & Technology Group. A potential earnout of $825 million in additional shares could bring the cumulative valuation to $1.7 billion, depending upon the performance of the stock after the merger is completed, Trump Media said in a press release.

"I created TRUTH Social and TMTG to stand up to the tyranny of Big Tech," Trump said in the press statement.

The social network's app is available for pre-order in Apple's App Store and will open to invitees in November, followed by a nationwide rollout in the first quarter of 2022.

Trump's new venture comes as he mulls another run at the White House. It also follows speculation that he would create his own social media site after he was banned or suspended from nearly every major platform, including Facebook, Twitter, and Alphabet's YouTube, after the January 6 attack on the US Capitol.

On January 8, Twitter cited "the risk of further incitement of violence" from Trump's tweets.

Read the original article on Business Insider

House of Representatives votes to hold Steve Bannon in criminal contempt of Congress

Thu, 10/21/2021 - 4:16pm
Steve Bannon and President Donald Trump at the White House in 2017.
  • The House voted Thursday to hold Steve Bannon in contempt of Congress.
  • Nine Republicans broke ranks and voted with Democrats to hold Bannon in criminal contempt.
  • Congress' contempt referral will go to the DOJ, which will decide whether to bring charges.

The House of Representatives voted on Thursday to hold Steve Bannon, the former White House chief strategist and a close confidant of former President Donald Trump, in criminal contempt of Congress. The vote will trigger a referral to the Justice Department, which will then decide whether to bring formal charges against Bannon.

The final vote was 229-202, with nine Republicans breaking ranks to vote with Democrats and hold Bannon in contempt.

Here are the Republicans who crossed party lines:

  • Rep. Liz Cheney of Wyoming
  • Rep. Adam Kinzinger of Illinois
  • Rep. Peter Meijer of Michigan
  • Rep. Anthony Gonzalez of Ohio
  • Rep. Fred Upton of Michigan
  • Rep. John Katko of New York
  • Rep. Nancy Mace of South Carolina
  • Rep. Brian Fitzpatrick of Pennsylvania
  • Rep. Jaime Herrera Beutler of Washington

Bannon is among several Trump allies who were subpoenaed to provide documents and testimony to Congress as part of the January 6 select committee's investigation of the deadly Capitol insurrection and the events surrounding it.

Bannon and the former senior Pentagon aide Kash Patel faced a deadline last week to comply with the subpoenas. The committee also expected the former White House communications aide Dan Scavino and former chief of staff Mark Meadows to sit for depositions on Friday.

But Bannon's attorney Robert Costello informed the select committee last week that his client would not cooperate with the subpoena, citing Trump's claims of executive privilege.

"That is an issue between the committee and President Trump's counsel and Mr. Bannon is not required to respond at this time," Costello said in the letter.

He added that Trump's lawyer Justin Clark had "directed" Bannon not to testify or turn over documents "until the issue of executive privilege is resolved."

House Minority Whip Steve Scalise put out a statement earlier Thursday urging members to vote against the measure, saying Democrats were "pursuing a partisan agenda to politicize the January 6th attack." And House Minority Leader Kevin McCarthy said at his weekly news conference that the subpoena was "invalid."

"He has the right to go to court to see if he has executive privilege or not," McCarthy said of Bannon. "I don't know if he does or not, but neither does the committee."

House Speaker Nancy Pelosi, meanwhile, called on Republicans to vote to hold Bannon in contempt, saying during a news conference that members of Congress "take an oath to protect and defend the Constitution."

"The genius of our Constitution and our founders was the separation of power, checks and balances," she said. "If, in fact, you want to negate the ability of one check of a branch of government over another, then you are undermining the Constitution. So this goes beyond Bannon in its importance."

The California Democrat tacked on near the end of the presser: "I don't know if Republicans want to protect our democracy. So far, we haven't seen any evidence of that."

The ball is in Merrick Garland's court Members of a House select committee on July 27 investigating the deadly pro-Trump riot.

Multiple lawmakers on the January 6 select committee indicated in recent days that the panel was ready to take aggressive steps to force compliance with their subpoenas.

Rep. Adam Schiff told Insider that while the Justice Department previously declined to enforce criminal-contempt referrals, he expected that to change under the Biden administration.

"We now have an attorney general who respects the rule of law and who believes that no one is above the law," he said. "And it's our expectation that the Justice Department will enforce criminal-contempt charges against those who flout the law."

Kinzinger, one of two Republicans serving on the select committee, told Insider he hoped there was a "really good" chance that the Justice Department would move to prosecute Bannon.

"This is very unique," Kinzinger said. "It was an attack on the Capitol. The DOJ has a responsibility to the American people, and I think they'll follow through.

"It'll end up being in their court. It's a decision they have to make. We certainly hope and expect they will follow through on this."

Rep. Jamie Raskin of Maryland, another member of the select committee, said Bannon's defiance of the subpoena was remarkable.

"He didn't even work in the executive branch, and he thinks he can just not show up," Raskin told Insider. "I don't think he can get away with it."

Earlier Thursday, Attorney General Merrick Garland was asked whether the Justice Department would seriously consider contempt referrals put forth by Congress.

"The department recognizes the important oversight role that this committee, the House of Representatives, and the Senate play with respect to the executive branch," Garland said.

With respect to criminal-contempt referrals, he added: "The Department of Justice will do what it always does in such circumstances: It will apply the facts and the law and make the decision consistent with the principles of prosecution."

Thursday's full House vote came after the January 6 committee voted Tuesday to formally hold Bannon in contempt of Congress.

Cheney, who is also on the committee and serves as its vice chair, said after the Tuesday vote that "Bannon had substantial advance knowledge of the plans for January 6 and likely had an important role in formulating those plans."

"The American people are entitled to Mr. Bannon's firsthand testimony about all of these relevant facts," she added.

Trump vs. Biden Trump.

Trump, for his part, has urged all his former aides and allies to defy the committee's demands for documents and testimony.

The committee's investigation is also the backdrop for a legal showdown between Trump and President Joe Biden over the former's assertion of executive privilege over a set of documents the panel requested from the National Archives in connection with Trump's activities on January 6.

But the Biden White House rejected Trump's request to withhold the records from the select committee.

"President Biden has determined that an assertion of executive privilege is not in the best interests of the United States, and therefore is not justified as to any of the documents," White House counsel Dana Remus said in a letter earlier this month to the National Archives.

On Monday, Trump hit back with a 26-page lawsuit against Congress and the National Archives to block the release of the records.

"In a political ploy to accommodate his partisan allies, President Biden has refused to assert executive privilege over numerous clearly privileged documents requested by the committee," Trump's lawyer Jesse Binnall said in the filing.

He went on to say that the records were covered under executive privilege and that Trump still had the right to assert that power even though he's no longer in office.

Rep. Bennie Thompson and Cheney dismissed Trump's lawsuit as "nothing more than an attempt to delay and obstruct our probe."

Read the original article on Business Insider

Joe Manchin taunts Bernie Sanders by making a zero with his hand during social spending negotiations: 'I'm comfortable with nothing'

Thu, 10/21/2021 - 4:15pm
Sens. Bernie Sanders (I-VT) and Joe Manchin (W-Va.)
  • Axios reported that Joe Manchin told Bernie Sanders he is comfortable spending nothing on the reconciliation bill.
  • Sen. Jon Tester, who witnessed the exchange, said Sanders and Manchin "are in different spots."
  • Sanders has not held back in calling out Manchin for stalling Biden's economic agenda.

Progressive Sen. Bernie Sanders and Moderate Sen. Joe Manchin are at opposite ends of the spectrum when it comes to deciding how much to spend on Democrats' social welfare bill - and a recent conversation the two lawmakers had made that very clear.

On Wednesday, Sanders and Manchin met privately to hash out their disagreements with Democrats' reconciliation bill, given that Sanders has supported a $3.5 trillion price tag while Manchin said he wants it closer to $1.5 trillion. Axios reported that during the meeting, Manchin said he would be comfortable spending nothing at all on the bill, per Montana Sen. Jon Tester, who witnessed the exchange.

"'Joe said, 'I'm comfortable with nothing,' Bernie said, 'We need to do three-and-a-half [trillion dollars].' The truth is both of them are in different spots,'" Tester told Axios.

Tester said that Manchin formed a "zero" with his thumb and index finger when telling Sanders he would be okay spending zero dollars on Biden's economic agenda.

Delaware Sen. Chris Coons, who also recounted the exchange to Axios, said Manchin told Sanders "we shouldn't do it all," referencing passing the social-spending bill. Manchin, along with Arizona Sen. Kyrsten Sinema, have been holdouts of their party's proposals.

The initial $3.5 trillion legislation has already been scaled back - President Joe Biden suggested the final price tag could be as low as $1.75 trillion - with Biden reportedly willing to cut funding for free community college from the bill. Clean-energy initiatives are also on the chopping block, as well as a shorter-than-anticipated extension of the $300 monthly child tax credit checks to families and a rollback of Trump's tax cuts.

Sanders has been vocal about his frustration toward his two colleagues. He accused Sinema and Manchin of selling out Biden's agenda to Big Pharma, given their opposition to his proposal to lower prescription drug costs in the bill.

"See where they get their money, how many of them get their money from the pharmaceutical industry, and the executives there," Sanders told reporters. "And I think there will be a direct correlation."

He also said that "two people do not have the right to sabotage what 48 want, what the president of the United States wants," directly referencing the two moderate Democrats.

Although some House Democrats are hoping to have a framework for their social-spending bill by the end of this week, Insider reported on Thursday that Manchin indicated that probably won't be happening.

"This is not gonna happen anytime soon, guys," Manchin told reporters. Sinema echoed that sentiment - when asked if a deal can be reached by Friday, she told reporters: "Don't ask me. I can't answer that question."

Read the original article on Business Insider

15 quirky, shockingly good vegan snacks that anyone can enjoy

Thu, 10/21/2021 - 4:13pm

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Though I'm very protective of my food, I still enjoy sharing food with others. As someone following a plant-based diet, it's also important for me to find foods that a non-vegan will eat without gagging (whether teasingly or for real).

I went on a quest to find some of the best vegan snacks that anyone can enjoy. Whoever thought of half of these snacks should, in fact, win a Nobel Prize in Foodology.

Here are the 15 most surprisingly delicious plant-based snacks anyone can enjoy plus a few runner-ups if you're feeling adventurous. Because of my vegan diet, I'm biased. So, I tested these out with brutally honest friends to make sure they're actually good.

A savory plant-based jerky

Moku Plant-Based Mushroom Jerky, available at Amazon, $20.49

When I opened my first bag of Moku jerky, I was pretty apprehensive about dried mushrooms working well as "beef jerky." To my biggest surprise, jerky made of mushrooms is very tasty. My non-vegan friends were also unsettled by this idea, but they admitted to enjoying the snack. Moku's mushroom-made "beef jerky'' is similar to the slightly sweet, smoked hickory flavor and the tender-yet-chewy, meat-like texture of regular jerky. It will leave you daydreaming about dried mushrooms… maybe for the first time in your life.

A vegan Cheetos alternative

Hippeas Organic Chickpea Puffs, Vegan White Cheddar, available at Amazon and Thrive Market, from $2.99

These most closely resemble Simply Cheetos White Cheddar Puffs. But, resemble and mimic are two different things. The Hippeas puffs are a lot more dense than the airy, melt-in-your-mouth Cheetos. Still, they're deliciously crunchy, salted just right, and taste cheesy enough. These also have 4g of protein per serving, which makes it a great option for vegans looking to be more conscious of their protein intake.

Chunks of eggless edible cookie dough

Ben & Jerry's Dough Chunks, Vegan Chocolate Chip, available at Target, $5.89

Of all the things that have changed throughout my life, my unrelinquished love for cookie dough as a dessert has never budged. Ben and Jerry's brilliantly makes an assortment of edible dough chunks, and its vegan cookie dough tastes the same as the non-vegan version. I love to keep a pouch of these in the freezer for sporadic treat-yourself moments and to share with friends who I convince that cookie dough is one of the best desserts.

A "meat lovers" pizza for the meat-free

Daiya Dairy Free Pizza, Meatless Meat Lovers, available at Amazon, $5

The Meatless Meat Lovers Pizza by Daiya is the closest thing you'll get to a vegan meat lovers pizza. Daiya's is decked out in Beyond Sausage crumbles and plant-based pepperoni. It's seasoned well, and the texture is spot on. It cooks so that the crust has a nice crunch, the cheese stays melty, and the "meat" is meaty. This is a great pizza to share with someone else or split small slices with a group of friends.

Shockingly good vegan "chicken" nuggets

Incogmeato Chik'n Tenders, available at Kroger, $5.99

This is the one I have to rave about. My very non-vegan friends were fooled! As far as I remember the taste of chicken, these Chik'n Tenders taste just like it. I find these are best served baked (and for a couple extra minutes) to develop their crunchy, flavorful outer and juicy inner. What surprised me about these is both their juiciness and chicken-like texture. Other vegan chicken nuggets struggle with appearance, texture, and flavor, but these don't miss.

Protein-packed cookies

Munk Pack Protein Cookies, available at Amazon, $23.99

In my dream world, I keep a Munk Pack Snickerdoodle Protein Cookie in my bag at all times. There are five flavor options, and each cookie has 16 grams of protein. If your diet makes it hard to get all the protein you need, this cookie will top you off while satisfying your sweet tooth. The best part about Munk Pack cookies is they don't taste like you're eating a protein shake. Instead, they're soft and flavorful with just a trace of that health-food-store taste. 

Lenny & Larry's are another great protein cookie option, which are often cheaper and have more flavor options.

LesserEvil Organic Popcorn, "No Cheese" Cheesiness

LesserEvil Organic Popcorn, "No Cheese" Cheesiness, available at Amazon and Thrive Market, from $3.29

When I started eating plant-based, I sorely missed SmartFood's classic White Cheddar Popcorn. This, however, is a major rival. It tastes so perfectly cheesy and salty. Just like other cheese-flavored popcorn, after a few minutes eating these, your fingers will be covered in a layer of "cheese" that's even tastier when you lick it off. Whether it's a movie night or game night, pouring a bag of this into a big bowl will make everyone happy (and ask what brand this is so that they can go buy it too).

A tasty box of fun-flavored cookies

Partake Cookies, Cookie Butter, available at Amazon, $26.99

I tried the Cookie Butter flavor because Biscoff cookies are one of my favorites, and these appeared to mimic that airplane-cookie flavor. They didn't, almost at all, and instead tasted more like ginger snaps. I'm still a fan, and here's why: they have a soft, crumbly texture with small sugar crystals that add small bursts of crunch. There are several other flavors, like chocolate chip and birthday cake. Partake Cookies are a great snack to keep for yourself, to pair with coffee, or share with friends. 

An upgrade to Corn Nuts

Love Corn, Sea Salt, available at Amazon and Thrive Market, from $1.79

Remember Corn Nuts? These are like an upgraded, healthier version. In case you're unfamiliar, this snack is just toasted corn. Love Corn makes a pouch of this crunchy goodness to keep close at all times. The plain, salted version is good, but the BBQ flavor spices things up even more. What's great about these is that they're perfectly crunchy, balancing a texture to chew through but nothing to make you worry about splitting a tooth.

A tube of ready-to-bake cinnamon rolls

Immaculate Baking Organic Cinnamon Rolls with Icing, available at Amazon, $5.49

There are dry cinnamon rolls with crusty icing, and then there are cinnamon rolls you dream of. Immaculate Baking makes a flaky, gooey cinnamon roll with a rich sweet, cinnamon flavor. Trust me, non-vegan folks will be so in love with the taste they won't even ask what's in it. To spice the dough up, ruffle it into a baking pan and sprinkle Granny Smith apples on top. You will not be disappointed in this apple fritter-inspired treat.

Allergen-free chocolate chip cookies

Cybele's Free to Eat Chocolate Chip Cookies, available at Amazon, $46.36

The first time I tried Cybele's chocolate chip cookies, I saw the box read "Top 8 allergen free" followed by a laundry list of ingredients it doesn't have. I thought these cookies would be dry, dull, and flavorless, but they've become one of my classic treat-yourself grocery buys. They have a wonderful texture that balances chewy and crunchy with the perfect amount of chocolate chips throughout.

An ooey gooey cereal treat

MadeGood Vanilla Crispy Squares, available at Amazon, $19.99

Whether it's the nostalgia or the way they crunch when you bite them, Rice Krispies Treats are an unparalleled snack. But, most marshmallows are made with gelatin (often made of pig bones), and Rice Krispies Treats are not vegan. While they're thinner and have a slightly different flavor, MadeGood's Vanilla Crispy Squares are one of the best alternatives you can buy at the store.

A Doritos-like chip

Beanfields Nacho Bean Cheese, available at Amazon, $31.99

These are an attempt at a vegan version of the classic nacho cheese Doritos. They are unmistakably, in any circumstance, and on any tongue very much not Doritos. 

The texture of a bean chip and a tortilla chip are quite dissimilar. The tortilla chip is more prone to crunching into jagged edges that may stab the roof of your mouth while a bean chip is much softer and grinds into a paste quicker. Beanfields have a cheesy element but definitely not the Doritos flavor. These won't be shockingly good to most, but they're very interesting and could be your next favorite snack.

A Cheez-Its look-alike

From the Ground Up Cheddar Cauliflower Crackers, available at Amazon, $3.99

Like the Beanfields chips, these are trying to copy an iconic snack: Cheez-Its. While Cheez-Its have a soft crunch and turn into a soft, cheesy paste in your mouth, the cauliflower cheese chips are thin and much crunchier, without any thickness or airy texture. They have a slight cheesiness and good salt balance, but make no mistake: these are their own thing. 

While lots of vegan snacks with a cheese flavor use nutritional yeast, interestingly these use a concoction of vegetable flavors to achieve a "cheese-like" flavor.

Reduced sugar peach rings

SmartSweets Peach Rings, available at Amazon, $14.99

I think peach rings are one of the best candies, but they're rarely vegan. When I saw this brand made a plant-based option, I was so excited to find yet another replacement for the delicacies of my past life. These, however, have some major differences from the OG thing. The texture more closely resembles Swedish Fish, and they're low in sugar, so leave a slight fake-sugar after taste. The bag is a lot smaller than a typical bag of candy, but if you want to try something new that's plant-based and low sugar, try SmartSweets.

Read the original article on Business Insider

S&P 500 hits record high in 7th straight winning session amid strong earnings

Thu, 10/21/2021 - 4:12pm
A trader works on the floor of the New York Stock Exchange.
  • The S&P 500 notched its seventh straight win Thursday and marked a record high.
  • The Nasdaq Composite also gained, with Tesla stock rising on strong third-quarter earnings.
  • Corporate guidance generally has been running at a solid pace.

The S&P 500 closed higher Thursday, stretching its winning streak to seven sessions, as investors continue to sift through mostly positive third-quarter earnings reports and guidance so far from Corporate America.

The S&P 500 turned higher during the day, and the Nasdaq Composite finished with a win as well. Each found support from Tesla stock after the electric vehicle maker posted record revenue and profit in its third-quarter earnings report.

But the Dow Jones Industrial Average lost ground, barely, weighed partially by a slump in IBM shares following a quarterly revenue miss. The Dow closed effectively flat, down just 6 points.

Here's where US indexes stood at 4:00 p.m. on Thursday:

Through early Wednesday, few companies have missed earnings expectations and most have logged revenue above analyst targets. Guidance has also been strong, with nearly 13% of companies raising their outlooks, according to Bespoke Investment Group.

"Guidance cuts are also extremely low versus history, though it's worth noting that for this sample of stocks guidance tends to be low and very volatile from one quarter to the next," it said in a note early Thursday.

"Regardless, we think it's fair to say that management teams are still in general feeling increasing confidence about the outlook despite an impressive string of optimistic quarters over the past year or so," said Bespoke.

Around the markets, Digital World Acquisition stock more than tripled in value on its deal to take former US President Donald Trump's new media company public.

Bond giant Pimco plans to gradually edge into trading in cryptocurrencies, its investment chief Daniel Ivascyn told CNBC.

WeWork stock climbed in its first day of trading, two years after efforts by the flexible-workspace company to launch an initial public offering crashed.

Gold slipped 0.1% to $1,779.64 per ounce. The 10-year Treasury yield rose to 1.678%.

Oil prices dropped. West Texas Intermediate crude lost 1.9% at $81.87 per barrel. Brent oil, the international benchmark, also slumped 1.9%, at $84.16 per barrel.

Bitcoin retreated from a record high reached Wednesday, sliding 5% to $62,623.04 on Thursday.

Read the original article on Business Insider

Paris Hilton tells fans 'legislation is hot' during Capitol Hill visit

Thu, 10/21/2021 - 4:07pm
Paris Hilton.
  • Paris Hilton had a simple message for fans greeting her on Thursday: "Legislation is hot."
  • She has been in DC lobbying for regulations on residential programs for troubled teens.
  • The celebrity and hotel heiress is backing the Accountability for Congregate Care Act.

In a town where lobbying firms and think tanks spend millions crafting the right message, Paris Hilton offered one of her own for free during the second day of her Washington visit.

"Legislation is hot," the celebrity and hotel heiress told a group of fans as she exited a lawmaker's office in the Longworth House Office Building.

-Collin Sabine (@CollinSabine) October 21, 2021

Hilton has been on Capitol Hill advocating for the Accountability for Congregate Care Act, which would establish more stringent oversight and regulations for residential programs geared toward troubled teens.

Recalling her own experience at teen residential facilities - where she alleges she was physically assaulted and forced to take medication - Hilton called on lawmakers to take action against the troubled teen industry during a media appearance on Wednesday outside of the Capitol building.

"I wish I could tell you that what I experienced was unique or even rare, but sadly it's not," Hilton said in her remarks.

"Every day in America, children in congregate care settings are being physically, emotionally and sexually abused," she continued. "Children are even dying at the hands of those responsible for their care."

The pre-influencer era superstar has the backing of major lawmakers such as Rep. Adam Schiff, D-Calif., who spoke alongside her on Wednesday.

"Facilities that abuse children under the guise of care have absolutely no place in our society and I will continue to push for strong legislation that increases regulation, oversight and transparency," Schiff said.

Hilton waged a similar campaign for a bill in Utah, which was signed back in April.

Read the original article on Business Insider

Elon Musk is predicted to become the world's first trillionaire, thanks to SpaceX. Here's how the dual CEO went from getting bullied as a child to becoming one of the most successful and controversial men in tech.

Thu, 10/21/2021 - 4:06pm
  • Elon Musk, the CEO of Tesla and SpaceX, is worth $242 billion.
  • He who was born in South Africa, has been married three times, and has six sons.
  • Musk is a controversial leader who has incited lawsuits and SEC investigations.
  • Visit Business Insider's homepage for more stories.

Elon Musk may already be the world's richest person. But if one analyst's prediction comes true, he could become the world's first trillionaire.

Morgan Stanley Adam Jonas wrote this week that Musk could be the first person to reach trillionaire status, not because of Tesla, the publicly traded company he runs, but because of his private space venture, SpaceX.

But SpaceX is just a piece of the pie for Musk. Over the past five decades, he's become the CEO of both Tesla and SpaceX, founder of The Boring Company, and cofounder of OpenAI and Neuralink, all while focused on his long-term goal: escaping Earth and colonizing Mars.

In fact, between space rockets, electric cars, solar batteries, and the billions he's made along the way, Musk is basically a real-life Tony Stark, which is why he served as an inspiration for Marvel's 2008 "Iron Man" film. But it hasn't always been a smooth road for Musk - he almost went broke more than once and incited lawsuits and government scrutiny.

Here's how he became one of the most beloved and controversial figures in the world of business.

This is an update to an article originally published in August 2016. Katie Canales and Matt Weinberger contributed to an earlier version of this story.

Elon Musk was born on June 28, 1971, in Pretoria, South Africa. A general view of the Union Building is seen in Pretoria, South Africa. Musk's mother, Maye, is a professional dietitian and model. She has appeared on boxes of Special K cereal and the cover of Time magazine. In 2017, at the age of 69, she landed a contract with CoverGirl. Elon and Maye Musk.

Source: The New York Times

After their parents divorced in 1979, the 9-year-old Musk and his younger brother, Kimbal, decided to live with their father. It wasn't until after the move was made that his notoriously troubled relationship with his dad began to emerge. "It was not a good idea," Musk said in a Rolling Stone interview about moving in with his father. Musk's brother, Kimbal.

Source: Rolling Stone

In 1983, at the age of 12, Musk sold a simple game called "Blastar" to a computer magazine for $500. Musk described it as "a trivial game ... but better than Flappy Bird."

Source: WaitButWhy

Still, Musk's school days weren't easy - he was once hospitalized after being beaten by bullies. The bullies threw Musk down a set of stairs and beat him until he blacked out.

Source: "Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future"

After graduating from high school, Musk moved to Canada with his mother Maye, his sister Tosca, and his brother Kimbal, and spent two years studying at Queen's University in Kingston, Ontario.

Source: Queen's University

But he finished his studies at the University of Pennsylvania, earning degrees in physics and economics. Musk at Caltech in 2012, where he gave a commencement speech. While studying at the University of Pennsylvania, Musk and a classmate rented out a 10-bedroom frat house and turned it into a nightclub. The move, which Musk undertook with Adeo Ressi, was one of his first entrepreneurial experiments. The Penn State University Kappa Delta Rho fraternity house in State College, Pennsylvania.

Source: Vogue

After graduation, Musk traveled to Stanford University to study for his PhD - but he barely started the program before leaving it. He deferred his admission after only two days in California, deciding to test his luck in the dot-com boom that was just getting underway. He never returned to finish his studies at Stanford.

Source: Forbes

With his brother, Kimbal, Musk launched Zip2. A cluster of Silicon Valley investors helped to fund the company, which provided city travel guides to newspapers like The New York Times and Chicago Tribune. Kimbal Musk.

Source: Rolling Stone

While Zip2 got off the ground, Musk literally lived in the office and showered at a local YMCA. The hard work paid off when Compaq bought Zip2 in a deal worth $341 million in cash and stock, earning Musk $22 million.

Source: Stanford University

Musk next started, an online banking company. He launched the company in 1999 using $10 million of the money he got from the Zip2 sale. About a year later, merged with Confinity, a financial startup cofounded by Peter Thiel, to form PayPal. Peter Thiel (left) and Musk

Source: Investopedia

Musk was named the CEO of the newly minted PayPal - but it wouldn't last long. In October 2000, he started a huge fight among the PayPal cofounders by pushing for them to move its servers from the free Unix operating system to Microsoft Windows. PayPal cofounder and then CTO Max Levchin pushed back, hard. Max Levchin (left), the former chief technology officer of PayPal.

Source: Fortune

While Musk was en route to Australia for a much-needed vacation, PayPal's board fired him and made Thiel the new CEO. "That's the problem with vacations," Musk told Fortune years later about his ill-fated trip in late 2000.

Source: Fortune

But things worked out for Musk - he made another windfall when eBay bought PayPal in late 2002. As PayPal's single biggest shareholder, he netted $165 million of the $1.5 billion price eBay paid.

Source: Money

Even before the PayPal sale, Musk was dreaming up his next move, including a wild plan to send mice or plants to Mars. In early 2002, Musk founded the company that would be known as Space Exploration Technologies, or SpaceX, with $100 million of the money received from the PayPal sale. Musk's goal was to make spaceflight cheaper by a factor of 10.

Source: Rolling Stone

Another early vehicle was named after the song "Puff the Magic Dragon." The name of the spacecraft, the Dragon, was Musk's jab at skeptics who told him SpaceX would never be able to put vehicles into space. Space X's Dragon spacecraft.

Source: Elon Musk/Twitter

SpaceX's long-term goal is to make colonizing Mars affordable. Musk has said that SpaceX won't file for an initial public offering until what Musk calls the "Mars Colonial Transporter" is flying regularly.

Source: Forbes

Musk has also been keeping plenty busy here on Earth, particularly with Tesla Motors. In 2004, Musk made the first of what would be $70 million of total investments in Tesla, an electric car company cofounded by veteran startup exec Martin Eberhard.

Source: Wired

Musk took an active product role at Tesla, helping develop its first car, the Roadster. The all-electric Roadster debuted in 2006, when Musk was serving as Tesla's chairman. He's now also its CEO. Tesla Roadster.

Source: Insider

As if that wasn't enough, Musk came up with the idea for SolarCity, a solar energy company. Musk gave his cousins Peter and Lyndon Rive the working capital to get SolarCity off the ground in 2006. (In late 2016, Tesla bought SolarCity in a $2.6 billion deal.) SolarCity cofounder Lyndon Rive (left) and Musk.

Source: VentureBeat, Insider

In 2007, Musk staged a boardroom coup at Tesla, first ousting Eberhard from his CEO seat and then from the company's board and executive suites entirely.

Source: Wired

In 2008, with the financial crisis seriously limiting his options, Musk personally saved Tesla from bankruptcy. Musk invested $40 million in Tesla and loaned the company $40 million more. Not coincidentally, he was named the company's CEO the same year.

Source: Insider

But between SpaceX, Tesla, and SolarCity, Musk nearly went broke. He describes 2008 as "the worst year of my life." Tesla kept losing money, and SpaceX was having trouble launching its Falcon 1 rocket. By 2009, Musk was living off personal loans just to survive. Tesla Chief Executive Elon Musk stands on the podium as he attends a forum on startups in Hong Kong, China January 26, 2016.

Source: VentureBeat

Musk's personal life was in upheaval too: Musk and his wife Justine, a Canadian author, got divorced in 2008. The couple got married in 2000 - their first son, Nevada, died of SIDS at 10 weeks old (the Musks later went on to have twin and triplet boys). Justine Musk.

Source: Marie Claire

Musk started dating actress Talulah Riley later that year. They went on to get married in 2010, then divorced in 2012. In July 2013, they remarried. In December 2014, Musk filed for a divorce but withdrew the paperwork. In March 2016, Riley filed for divorce; that divorce was finalized in October. Talulah Riley (left) with Musk.

Source: Vanity Fair

Right around Christmas 2008, Musk got two pieces of good news: SpaceX had landed a $1.5 billion contract with NASA to deliver supplies into space, and Tesla finally found more outside investors.

Source: Ars Technica

By June 2010, Tesla held a successful initial public offering. The company raised $226 million in the IPO, becoming the first car company to go public since Ford in 1956. To get his finances back on track, Musk sold shares worth about $15 million in the offering. CEO of Tesla Motors Elon Musk waves after ringing the opening bell at the NASDAQ market in celebration of his company's initial public offering in New York June 29, 2010.

Source: Wired

Musk's extraordinary career was starting to get noticed in other circles, too, most notably in Hollywood. Robert Downey Jr.'s portrayal of Tony Stark in the "Iron Man" movies is at least partially based on Musk. Musk even had a cameo in "Iron Man 2."

Source: Vox

By the end of 2015, SpaceX had made 24 launches on assignments like resupplying the International Space Station, setting lots of records along the way. In 2016, the SpaceX Falcon 9 made the first successful ocean landing of a reusable orbital rocket.

Source: The Verge

The Falcon Heavy, the successor to the Falcon 9 and the most powerful rocket SpaceX has built to date, completed a successful maiden launch in February 2018. The Falcon Heavy carried a unique payload: a dummy dubbed "Starman," and Musk's personal cherry red Tesla Roadster, which were launched toward Martian orbit.

Source: SpaceX, Insider

Musk can't stop coming up with new ideas, either, like the Hyperloop. A super-high-speed train that travels in a vacuum tube, the Hyperloop could theoretically transport passengers from Los Angeles to San Francisco in 30 minutes.

Source: SpaceX, Insider

In a similar vein, Musk started another company in 2016 - The Boring Company, which has a mission to dig a network of tunnels under and around cities for high-speed, no-traffic driving.

Source: Insider

And in late 2015, Musk cofounded OpenAI, a nonprofit dedicated to researching artificial intelligence and ensuring it doesn't destroy humanity. He later announced that he would step down from the board to avoid any potential conflicts of interest with Tesla, which has made strides into artificial intelligence for its self-driving car technology.

Source: Insider

Musk founded one more company, this one in 2017: Neuralink, which is trying to build devices that can be implanted inside the human brain. Tesla CEO Elon Musk speaks before unveiling the Model Y in 2019.

Source: The Wall Street Journal

Musk dated "Aquaman" actress Amber Heard, but the two broke up in 2017 after a year of dating. Musk later said in an interview with Rolling Stone that the breakup was very hard on him.

Source: Rolling Stone

The year was a bit rocky from a political standpoint as well. Musk joined President Trump's business advisory council, a move which caused a huge public backlash. He initially defended the move, but he quit after Trump pulled the US out of the Paris Agreement on climate change. Musk said he tried to convince Trump not to withdraw. Musk (center) with Steve Bannon (left), the former White House Chief Strategist, and President Donald Trump

Source: Insider

In the spring of 2018, there was a new development in Musk's personal life - he and the musician Grimes struck up a relationship. They reportedly hit it off after they both made the same nerdy joke about artificial intelligence. Elon Musk and Grimes attend the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018.

Source: Insider

Musk ran into some trouble in 2018 when he sent a tweet declaring he was considering taking Tesla private at $420 per share and had already secured funding. Just a few days later, the SEC sent Tesla subpoenas about the company's plans to go private and Musk's comments.

Source: Insider

By September, the SEC had formally filed a lawsuit against Musk, accusing him of making "false and misleading statements." Musk settled with the SEC, which resulted in both him and Tesla paying a $20 million fine and Musk agreeing to step down as chairman of Tesla's board. Additionally, Tesla was required to appoint a committee to oversee Musk's communications. Tesla CEO Elon Musk.

Source: Insider

In November 2019, Musk debuted a new Tesla vehicle: the Cybertruck, Tesla's first - and very highly anticipated - pickup truck. Since the unveiling, Musk has been spotted a few times cruising around in the truck, including on a night out to dinner at Nobu with Grimes. News: Tesla Cybertruck

Source: Insider, Insider

One month later, Musk won a victory in court when a jury ruled he was not guilty of defaming the British diver Vernon Unsworth. Unsworth had filed a defamation lawsuit in 2018 after Musk called him a "pedo guy" on Twitter. Cave diver Vernon Unsworth lost his defamation case against Elon Musk.

Source: Insider

Grimes dropped a bombshell in January 2020 when she posted a photo of herself where she appeared pregnant. The musician later confirmed that she was expecting a baby with Musk.

Source: Insider

Musk has been outspoken about the coronavirus crisis in the US since early March 2020 when he first tweeted that panic over the virus was "dumb." Since then, he's tweeted misinformation about the virus and called US shelter-in-place orders "fascist."

Source: Insider


Despite having a substantial real estate portfolio, Musk recently said that he "will own no house" and would sell almost all of his physical possessions. He has since reportedly sold several of his California properties. One of Musk's southern California homes.

Source: Insider, Insider

On May 4, 2020, Grimes gave birth to a baby boy who the couple named X Æ A-Xii Musk, or "X Ash A-12 Musk." The couple calls him "X" for short.

Source: Insider

SpaceX had two major milestones in 2020: First, in May, SpaceX partnered with NASA to complete its first launch of astronauts into space. Then, in November, SpaceX completed its first "operational" human spaceflight by sending four astronauts to the International Space Station for a six-month stay. Elon Musk celebrates after the launch of a SpaceX Falcon 9 rocket and Crew Dragon spacecraft on NASA's SpaceX Demo-2 mission to the International Space Station from NASA's Kennedy Space Center on May 30, 2020.

Source: Insider

Tesla also had a good year: It joined the S&P 500 in December, which caused its stock to soar. Now, the company's market value is over $894 billion. Tesla's Battery Day event earlier this year.

Source: Markets Insider

In late 2020, Musk announced that he had moved to Texas over a spat with the state of California over coronavirus lockdowns. He's since said he wants to create a city around SpaceX's launch facilities known as "Starbase." Tesla CEO Elon Musk during a visit to Germany.

Source: Insider

In May, Musk hosted "Saturday Night Live" for the first time. Grimes and his mother, Maye, both made appearances on the show. Elon Musk hosted "SNL" on May 8. His mom, Maye Musk, during his monologue.

Source: Insider

In September, Page Six reported that Musk and Grimes had broken up after three years of dating. He said at the time that they were "semi-separated" but still loved each other and "are on great terms."

Source: Insider

Over the past few months, Musk's longtime spat with Amazon founder Jeff Bezos has reached new heights as SpaceX and Bezos' rival company, Blue Origin, have bickered over NASA contracts and their competing satellite projects. When Musk surpassed Bezos to become the world's richest person, he taunted Bezos with the silver-medal emoji.

Source: Insider, Insider, Insider

Now, thanks to Tesla's stock surging, Musk has a net worth of $242 billion, making him the world's richest person ahead of Mark Zuckerberg, Bill Gates, Bernard Arnault - and Bezos.

Source: Bloomberg, Business Insider

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There's a big $300 difference between the Google Pixel 6 and Pixel 6 Pro, and it comes down to screen size and cameras

Thu, 10/21/2021 - 4:03pm

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  • There's a $300 price difference between the $600 Pixel 6 and the $900 Pixel 6 Pro.
  • The main difference between them is screen size, battery size, more memory, and an extra zoom lens in the Pro model.
  • The two phones differ slightly in design, too.
Pixel 6 (small)Pixel 6 Pro (small)

Potential Google Pixel 6 buyers will have three major factors to consider when deciding between the Pixel 6 and Pixel 6 Pro, which launch on October 28.

The first is screen size. The Pixel 6 has a 6.4-inch screen, and the Pixel 6 Pro has a 6.7-inch screen. The second is whether they want a telephoto zoom lens, which is only found on the Pixel 6 Pro.

And thirdly is price. There's a $300 disparity between the two phones with the Pixel 6 starting at $600 and the Pixel 6 Pro at $900. That's quite a gap, so we're diving in to find out what else you get in the Pixel 6 Pro apart from a bigger screen and a telephoto zoom lens.

Specifications and performance

Looking at the specifications below, there's little that truly differentiates the two devices. The Pixel 6 Pro has an advantage with its 12GB of memory (RAM) compared to the 8GB in the Pixel 6. However, we're not anticipating a significant difference.

SpecificationsGoogle Pixel 6Google Pixel 6 ProDisplay6.4-inch 1080p (2,400 x 1,080 pixels) 90Hz OLED6.7-inch (3,820 x 1,440 pixels) 60-120Hz OLEDProcessorGoogle TensorGoogle TensorMemory and storage8GB RAM & 128GB/256GB storage12GB RAM & 128GB/256GB/512GB storageRear camera50-megapixel standard wide, 12-megapixel ultra-wide 114-degree FoV, OIS, laser-focus50-megapixel standard wide, 12-megapixel ultra-wide 114-degree FoV, 48-megapixel 4x telephoto, OIS, laser-focusSelfie camera8-megapixel11.1-megapixelBattery4,614mAh5,003mAhWater resistanceIP68IP685GSub-6 and mmWaveSub-6 and mmWave

Both phones also have the same main and ultrawide cameras, so you're not losing out on camera quality for standard and ultrawide photos. Nor are you getting extra camera features like laser focusing or OIS (optical image stabilization) in the Pixel 6 Pro. Camera modes and software are also identical.

The Pixel 6 Pro has a third 4x zoom lens capable of going up to 20x with digital zoom.

The Pixel 6 Pro also has a higher resolution 1440p screen with a smoother 120Hz refresh rate compared to the Pixel 6's 1080p screen with a 90Hz refresh rate. In our experience, anything higher than 1080p is negligibly sharper in a smartphone, if noticeable at all. And a 90Hz refresh rate still makes for a noticeably smoother experience than the standard 60Hz we've grown accustomed to over the years.

Seeing as one model is bigger than the other, they also differ in battery size. However, Google claims that both phones "can last beyond 24 hours," suggesting they have similar battery life.


Apart from being smaller and coming with two cameras instead of three, Google's Pixel 6 differs slightly from the Pixel 6 Pro in terms of design.

The Pixel 6 has a black aluminum frame with a frosted matte texture, whereas the Pixel 6 Pro has a shiny polished stainless steel frame, which gives off a slightly more premium vibe.

The bezels around the screen are also a little thicker on the Pixel 6, and the Pixel 6 Pro has slightly curved screen edges compared to the Pixel 6's flat screen.

These design differences give a premium edge to the Pixel 6 Pro, but it's purely cosmetic compared to more impactful differences, like screen size and the extra zoom lens. It shouldn't be a meaningful reason to upgrade to the Pixel 6 Pro if you're considering the Pixel 6.

The bottom line

To sum it all up, spending an extra $300 on the Pixel 6 Pro will get you a bigger phone with a slightly more premium design, 4GB of extra memory, and a 4x telephoto zoom lens.

It's tough to say whether the Pixel 6 Pro is worth its $300 premium, as we haven't fully reviewed the new Pixels yet. We can say that $600 is a very nice price tag for something as highly specced as the Pixel 6 - its direct competitors are the $800 iPhone 13 and the $800 Samsung Galaxy S21. Depending on how our testing goes, the Pixel 6 looks likely to be the winner for most people.

Pixel 6 (small)Pixel 6 Pro (small)Read the original article on Business Insider

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